Litmus Talks | Create Emails That Just Click With Better Email Personalization

Email personalization is way past the buzzword phase. You already know personalization is an essential and a top priority. But… how do you do it? What tactics do you use? How do you use dynamic content efficiently and effectively?

We’ll answer these questions—and more.

Join us for a deep dive into email personalization that goes beyond basics into demystifying what email personalization means today, advanced tactics to leverage, and how to apply them to your email program regardless of who your audience is or which industry you’re in.

You’ll learn:

• The evolution of email personalization and what it means today
• Why personalization is essential to building trust in the inbox—and bolstering your deliverability
• How email personalization can be implemented throughout the customer journey
• Real-life data on personalization tactics and which work best
• Your opportunities to ask your burning email personalization questions