Litmus Talks | First-Party, Best Party: Saying Goodbye to Third-Party Data

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Sharing

In 2024, Google will phase out third-party cookies, which can feel scary to email marketers who have leaned on third-party data to fuel their personalization strategies. Fortunately, moving to a first-party data approach plays to email’s strengths.

Join us as host Logan Sandrock Baird and experts Natalie Jackson (CBIZ), Val Geisler (ByHeart) and Allison Bryant (Ten Percent Happier) weigh in on the benefits of zero- and first-party data.

In this one-hour virtual event, you’ll learn:

What the changes to third-party cookies mean for marketers
How to pivot to zero- and first-party data for email personalization
Examples and tips on how to effectively gather data from your subscribers

Meet Your Presenters

Logan Sandrock Baird Senior Community Evangelist at Litmus

Natalie Jackson Director of Demand Generation at CBIZ

Val Geisler Director of Retention & Lifecycle Marketing at ByHeart

Allison Bryant Senior Marketing Manager, CRM/Lifecycle at Ten Percent Happier