MPP and Email Marketing: Your 5 Step Response Guide

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MPP in email marketing may have changed how you should approach your strategy and campaign measurement.

But how do you know if it’s impacted your program–or how to respond?

In this guide, we’ll get you up to speed on what MPP means for your email strategy, including:

Increase in MPP adoption we’ve seen since its Fall 2021 release
How to evaluate how much of your audience has been impacted so far
Campaign strategies you may want to pivot in light of MPP
Ways to re-evaluate email performance