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Today, emails are made up of so much more than just text and links. Subscribers have high expectations to receive personalized and powerful experiences that stand out in their inboxes, but for email teams, added complexity in email designs also increase the chances of errors and deliverability issues.
To ensure every email results in the best possible customer experience, it’s important to conduct thorough pre-send testing and optimize your email workflow and personalization process. In this session, we will cover an array of email issues and how to prevent them.
Some of the elements we will discuss, followed by a live Q+A:
- Errors that prevent engagement & conversion
- Emails that don’t live up to subscriber expectations
- Strategy and collaboration breakdowns
Meet Your Presenters
Becca Gage Customer Marketing Specialist
Jessica Materna Director of Product Marketing
Nicole Swift Senior Customer Support Manager
