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2017 State of Email Deliverability: The Behaviors that Help and Hurt Marketers’ Inbox Placement [eBook]


Email marketers can be successful in spite of deliverability problems, but why take the hard path? Make your life easier by avoiding the behaviors that lead to trouble in the first place.

After surveying more than 3,500 marketers, we’ve identified the practices that clearly lower email marketers’ risks of being blocked or blacklisted, as well as those that absolutely raise those risks—sometimes dramatically.

In our first annual State of Email Deliverability report, we look at the deliverability ramifications of marketers’:

  • Subscriber acquisition sources
  • Permission practices
  • Authentication
  • List-unsubscribe and encryption usage
  • Deliverability and list hygiene tools
  • Inactivity management
  • Deliverability monitoring and analytics

This 29-page ebook explores each of these findings and much more, with 25 charts providing data-based evidence of current practices and trends that impact email deliverability.

Use the results to benchmark your own acquisition, list hygiene, and email deliverability practices, and to identify opportunities to improve your program. Share this report’s findings with your company’s leadership to help advocate for more resources or changes in practices.

Download the free report →

All of this is made possible by the more than 3,500 marketers who generously took the time to take our State of Email Survey and share their insights with the industry. For a breakdown of the demographics of our respondents, check out this snapshot of the email professional.

Chad S. White

Chad S. White

Chad S. White was the Research Director at Litmus