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Delivering episode 38: Lily Worth on inspiration in email
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In this episode of Delivering, Litmus’ Jason Rodriguez and Lily Worth discuss the role of inspiration in email marketing by looking at where marketers can find inspiration, how to incorporate it without ripping people off, and some of the most inspirational trends from the past few years.
Episode Topics
- The role of inspiration in email marketing (2:05)
- Lily’s favorite places to find inspiration (3:00)
- How Lily and Jason save inspiration (4:30)
- How Lily uses inspiration in Litmus emails (9:15)
- The line between inspiration and theft (10:40)
- How to get started working inspiration into your campaigns (12:40)
- Lily’s favorite brands to watch (15:20)
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