Ongoing education is important for email professionals to not only grow their skills but also their careers. Litmus offers email marketing certification for both marketers and designers.
Designers, developers, and marketers get the skills they need to advance their careers and put their skills to the test with a hands-on project reviewed by the Litmus team.
We just wrapped up our first round of certification workshops and projects—and would like to congratulate the trailblazing, inaugural class of Litmus-Certified Email Marketers and Designers (cue the confetti)!
Litmus-Certified Email Marketers
These Litmus-Certified Email Marketers needed to prove their know-how in email marketing strategy and campaign analysis. They attended three marketing-focused workshops to learn how to:
- Review campaigns, performance, and subscriber interactions to tailor future initiatives based on changing customer expectations
- Find actionable, quantifiable indicators to make business decisions and tell a cohesive story to stakeholders by bringing life to numbers on a page
- Collaborate effectively and efficiently across stakeholders and teams
They also completed a practical project judged by its:
- General organization and efficiency in workflow process
- Collaboration with other teams and stakeholders
- Forward-thinking mindset in goal creation, continuing the campaign past initial launch, and setup of post-campaign review session
- Overall campaign strategy and multi-channel awareness of content, visuals, calls-to-action, and audience segmentation
With this in-depth study and project, you know these first-ever Litmus-Certified Email Marketers are the real deal!
*These folks are certified as both email marketers and designers. Extra kudos to them!
**Full disclosure: I’m a Litmus-Certified Email Marketer but began the certification process before I joined the Litmus team.
Litmus-Certified Email Designers
These Litmus-Certified Email Designers were required to show their ability to code accessible, responsive, and interactive HTML email campaigns. They attended three development-focused workshops to learn how to:
- Design and code future-proof email campaigns by focusing on accessibility, modular components, foundational HTML and CSS, and responsive techniques across the widest range of email clients
- Build interactive emails with HTML, CSS, and AMP for Email with fallbacks for older email clients
- Create email design systems, advocate for their use, and document usage
They also completed a practical project judged by its:
- Demonstrated understanding of the HTML, CSS, and core email development concepts discussed throughout the workshops
- Solid rendering and fallbacks across popular email clients
- Basic email accessibility through both visual design (size, color, hierarchy) and the underlying code
With this in-depth study and project, these first-ever Litmus-Certified Email Designers have definitely proven themselves!
*These folks are certified as both email designers and marketers. Extra kudos to them!
Want to become certified, too?
You deserve to show off your skills and brag a little. Stay tuned as we release more information about our upcoming events and opportunities to become Litmus-Certified. It’ll be worth the wait!
Magan Le is the Sr. Manager of CRM and Lifecycle Marketing at TheGuarantors.
