Magan Le
Magan is a self-proclaimed "Email Geek Storyteller" with over 13 of experience in email marketing. She's the Senior Manager of CRM & Lifecycle Marketing at TheGuarantors and was previously the Senior Email and Lifecycle Marketing Manager at Bolt and a Content Marketing Manager at Litmus.
Latest posts:
Email Marketing Strategy: Insights From the 2021 State of Email Report
The 2021 State of Email is out now. Get a sneak peek of the top 5 findings and a few interesting stats. Then dive deeper with the full report!
Litmus Live 2021 Speaker: Meet Lauren Meyer, Email Deliverability Expert
Learn about Lauren Meyer, one of the speakers at Litmus Live 2021, who will speak about an oft-ignored topic: email deliverability.
Litmus Live 2021 Speaker: Meet Shani Nestingen, DE&I Advocate
Learn about Shani Nestingen, one of the speakers at Litmus Live 2021, and how her passion for diversity and inclusion will shine through in her session.
Litmus Live 2021 Speaker: Meet Lyla Rozelle—With Email & In-app Messaging Best Practices
Learn about Lyla Rozelle, a speaker at Litmus Live 2021, and find out about her passion for customer marketing (and how that relates to her session).
What We Know Now about Apple’s Mail Privacy Protection, What To Do Next & Predictions For The Future: Webinar Recording + Q&A
Get answers to questions about the impact of Apple’s Mail Privacy Protection and where we go from here.
Litmus Live 2021 Speaker: Meet Chad S. White—With Mail Privacy Protection Tactics
Learn about Chad S. White, one of the speakers at Litmus Live 2021. Find out his email origin story and what he thinks of Apple’s Mail Privacy Protection.
Litmus Live 2021 Speaker: Meet April Mullen—With Insights on Email’s Future
Learn about April Mullen, one of the speakers at Litmus Live 2021, and her panel discussion on the future of email as well as her favorite email pun.
Email Client Market Share in September 2021: Early Data on the Impact of Apple’s Mail Privacy Protection
View the top email clients by email opens from September 2021. And find out early data on how Apple’s Mail Privacy Protection is impacting opens.
Litmus Live 2021 Speaker: Meet Veronica Best, Email AMPlifier
Learn about Veronica Best, one of the speakers at Litmus Live 2021, as she gives a sneak peek into her session on AMP for Email and increasing engagement.
Should Marketers Worry About Apple’s Hide My Email?
Learn more about Hide My Email, what it means for email marketing, and why marketers can keep calm and email on.
Litmus Live 2021 Speaker: Meet Kristin Bond—With Your Email Career Scoop
Learn more about Kristin Bond, one of the speakers at Litmus Live 2021, as she gives a peek into her session about email careers (and her own email story).
Litmus Live 2021 Speaker: Meet Paul Airy, Email Accessibility Advocate
Learn more about Paul Airy, one of the speakers at Litmus Live 2021. Find out his email origin story and why he’s passionate about email accessibility.
Apple’s Mail Privacy Protection Is Here: What It Actually Means for Email Marketers and What to Do Now
Understand how MPP actually works and impacts email marketing from Litmus’ own engineering team.
Experts Say: Why You Shouldn’t Send Image-Only Emails
Learn why you shouldn’t send image emails—according to email experts—and a few tips for how to use the power of images while keeping your emails accessible.
Examples of Partials and Snippets to Steal (and Build Unique Emails in Minutes)
What’s the difference between snippets and partials? See examples of how to break down your emails into these module types—and get sample code to use now.
[AEMKT 101] Getting Agile with Email Marketing: Webinar Recording + Q&A
Check out our on-demand webinar, “Getting Agile with Email Marketing,” on agile marketing fundamentals. Plus, see our answers to the most popular questions.
Email Client Market Share in July 2021: A Peek at Dark Mode Usage and Android vs. iPhone Outside of the US
View the top email clients by email opens from July 2021. And find out how it’s changed and how that affects your email marketing program.
Introducing the Apple Audience Report: How Many of Your Subscribers Use Apple Mail?
See how you can get a quick view of exactly what percentage of your audience are using MPP—and Dark Mode.
2021 Email Trends to Date and Predictions for the Future: Webinar Recording + Q&A
See where email marketing stands today on going agile, privacy, personalization, newsletters, empathy, and more… plus, our predictions for the future!
Read Rates: Who’s Actually Captivated by Your Email?
Learn about email read rates, why they’re better than open rates, how they can help your marketing efforts, and where to get this insightful email metric.
Email Client Market Share in June 2021: How Mail Privacy Protection Raises the Need for Personalization Even More
View the top email clients by email opens from June 2021. And find out how it’s changed and how that affects your email marketing program.
What You Need to Know to Manage the 3 Kinds of Inactive Email Subscribers
Learn how to approach inactive subscribers based on what type of inactive email subscriber they are so you can create an effective re-engagement strategy.
Holistic Email Metrics Matrix: Are You Seeing the Whole Picture?
See the whole picture of email marketing performance with short-term and long-term holistic email metrics. And create higher-performing campaigns today.
18 Subject Line Tips from Experts to Win Email Opens
Get email subject line best practices from the experts! Learn how to craft great subject lines that get engagement, and see examples for inspiration.
Let’s Get Modular: Webinar Recording + Q&A
Watch the on-demand recording of our webinar, “Let’s Get Modular!” And get the answers to the most popular questions about modular email building.
Create and Manage Dynamic Code Blocks Easily with Email Partials
Learn about email partials, when to use them, and how to get started. Take advantage of this time-saving tactic to build on-brand, error-free emails fast.
Email marketing assumptions: My email needs all those CSS resets
Short answer: Yes. Find out what a CSS reset is, why your emails need reset styles, and which ones you should use to avoid the broken email look.
How to Future-Proof Your Marketing Org: Webinar Recording & Takeaways
Find out the top takeaways from our latest Leading FWD panel discussion with marketing leaders on future-proofing your marketing organization.
New in Litmus: Drag-and-drop Visual Editor, Email Preview filters, and more
See what’s new in the Litmus April 2021 product release so you can build & QA test on-brand, error-free emails fast while still being flexible and creative.
2021 kicks off with Apple iPhone increasing its lead in email client market share
View the top email clients by email opens from January to March of 2021. And see what’s popular in mobile, webmail, and desktop email client market share.
How to automate your email testing process with Litmus
Find out how you can automate email QA testing and troubleshooting with Litmus. Save hours of time, prevent mistakes, and protect your brand reputation.
EU & UK GDPR: 5 Things You Must Know About Email Consent
Find out how to store and collect email consent under GDPR for your EU and UK subscribers. And check out examples of GDPR-compliant consent in action.
Email automation to the rescue: How to get started
Learn everything you need to know about email marketing automation, automated email testing, the benefits, and how to get started.
Why spam trigger words are a thing of the past
Don't be fooled by articles on spam trigger words to avoid. That's an email deliverability myth. Let’s get to the truth behind how spam filters really work.
Your Top 5 Email Resources of the Year (2020)
Discover the best email marketing, design, and development resources Litmus created in 2020 to help email marketing programs achieve success.
The Blog Posts You Loved Most in the Longest Year Ever
Discover the Litmus blog posts email pros loved most—and found most helpful—in 2020 as they navigated the new, challenging email marketing landscape.
Email Marketing is Transforming in the Pandemic… Are You?
Email has taken center stage in 2020. Let’s look back to see three ways the COVID-19 pandemic has affected email marketing (and how to keep up).
Stop That Email Send: One Thing You Need To Consider First
Email volume is on the rise, and subscribers continue to complain about too many emails. Here’s one ridiculously simple tip to avoid becoming email noise.
The 2020 Email Spirit Award: An Interview with Kimberly Coburn
Meet Kimberly Coburn, Senior Copywriter at Digital Additive, and take a peek behind their Email Spirit Award winning entry for the 2020 Email First Awards.
The 2020 Visual Visionary Award: An Interview with Sam Beddoes
Meet Sam Beddoes, Senior Designer at Action Rocket, and take a peek behind their Visual Visionary Award winning entry for the 2020 Email First Awards.
New in Litmus: Dark Mode Detection, Brand Settings, and More
Litmus' latest product updates empower you and your team (no matter the skill level) to create email experiences that are personalized, agile, and scalable.
Email Marketing Certification: Welcome the First Litmus-Certified Email Pros
Litmus now offers email marketing certification for designers, developers, and marketers. See the first Litmus-Certified Email Marketers and Designers.
Congrats To Our Email First Award Winners!
Email pros deserve the spotlight, too. That’s why the Email First Awards was born—to recognize and celebrate the email community.
Litmus Live Week 2020: Day 5 Highlights
What happened on day 5 of Litmus Live Week 2020? Check out our top takeaways from sessions on email deliverability, personalizing with AMPscript, and more.
Litmus Live Week 2020: Day 4 Highlights
What happened on day 4 of Litmus Live Week 2020? Check out our top takeaways from sessions on email subscription pop-ups, inclusivity, and branding.
How To Do Email Marketing—Fast
2020 has been... different. How can we pivot at a moment's notice? Enter the agile email process, your new way on how to do email marketing fast.
Get Ready for Litmus Live Week (a.k.a. the Best Week Ever)
Litmus Live 2020 is our free virtual email conference on September 14-18. See what's on the agenda, and get ready to up your email game and geek out.
Feel the Email Community Magic at Litmus Live Week 2020
The email community magic is strong with Litmus Live Week 2020. See how email marketers, designers, and developers will come together to learn and have fun.
HTML vs. Plain Text Emails: The Email Community Says…
Do plain text style emails or HTML emails perform better? The email community weighs in as we discuss the pros and cons of each.
Live Optimization: Let’s Make Your Email Better—Together
Live Optimization is our fun and fast-paced feedback session where we crowdsource email marketing strategy, copywriting, and design feedback.
Agile Email Marketing Part 3: Micro-Efficiencies to Send and Analyze Emails
With agile email marketing, speed is of the essence. Make your email scheduling and analysis more efficient with these micro-efficiencies.
Agile Email Marketing Part 2: Micro-Efficiencies to Streamline Reviews, Approvals, and Testing
There are small steps you can take to trim down the time spent on reviews, approvals, and testing—so you can be on your way to agile email marketing.
Agile Email Marketing Part 1: Content & Development Micro-Efficiencies
Email marketing plays a part in agile marketing. Here are small steps (micro-efficiencies) you can make with your email creation process to be more agile.
Litmus Customer Reviews Are In: You Love Us, You Really Love Us!
TrustRadius recently honored Litmus as a leader in email marketing software with a 2020 Top Rated Award. Find out why Litmus is so highly rated.
Is Your Inbox Asking You to Unsubscribe? Don’t Panic.
It used to be that inbox providers would simply send and receive emails. They have since taken on a much bigger role in managing emails, from organizing and prioritizing to helping consumers declutter their inboxes.Now, Inbox by Gmail and Yahoo! Mail are taking it a step further. Here's everything you need to know about their recent feature addition: Unsubscribe suggestions.
