Alice Li
Alice is the Principal Email Engineer at Zillow. She has over a decade of experience building innovative code in the email industry as a Staff Engineer at Squarespace, a Principal Email Engineer at Litmus, and a UI Engineer at Shutterstock.
Latest posts:
Ultimate Guide to Dark Mode [+ Code Snippets, Tools, Tips from the Email Community]
Read answers to FAQs around Dark Mode email, view code snippets, learn about different tools and tips, & download an all-encompassing "Dark Mode email" toolkit!
Ultimate Guide to Dark Mode [+ Code Snippets, Tools, Tips from the Email Community]
Read answers to FAQs around Dark Mode email, view code snippets, learn about different tools and tips, & download an all-encompassing "Dark Mode email" toolkit!
Faux Video: A Fallback for Video in Email
There’s absolutely no denying the power of video marketing. Video content has the power to tell stories more quickly than static images ever could. It’s more emotional. It lets you communicate within seconds what would have taken paragraphs to describe in writing. So it’s no surprise that many email marketers are interested in including video in their emails—only to learn that most email clients don’t offer support for videos. But while real videos aren’t supported in most clients, that doesn’t mean you have to say goodbye to the idea of adding video-like interactions to your campaigns. Enter: faux video!
The Ultimate Guide to Interactive Forms in Email
Many marketers think that using interactive forms in email simply isn’t possible, but we’re here to bust that myth. The truth is that interactive forms are supported in many popular email clients and can be a powerful tool to make your emails more engaging and increase conversions—if you know how to do it.
Interactive Hotspots in Email: A Step-by-Step Guide
Interactivity continues to be one of the hottest trends in email design—and interactive hotspots are one of the most popular interactive elements in a marketer's toolkit. Hotspots let your subscribers uncover additional information when they hover or click on an item in your email—and allow marketers to provide an additional layer of detail to your emails without making your email design feel too crowded.Read up on the details of how we designed and coded our hotspots in a recent email with this step-by-step guide.
Special Characters, Emojis, Line Breaks: More Tricks for Optimizing Your Emails for Screen Readers
In this post, we’ll look at some methods on how to hide content from screen readers and when and where to use them. Then we’ll look at real-life use cases that we’ve encountered in our own emails, so you can get some ideas for practical applications in yours.
Accessibility in Email Marketing: 7 Simple Tricks to Make Your Code More Accessible
Accessibility is quickly becoming as much a pillar of email marketing as it is in user experience and design. If you're just getting started with making your email code more accessible, things can be overwhelming. But there are a few simple tricks that you can implement easily—and have a big impact on email accessibility.Here’s how to check your email for its accessibility to all of your subscribers, section by section.
Fallbacks for Interactive Email: How to Combat Limited Support for Interactivity
For the third year in a row, interactive email experiences were voted one of the hottest email design trends. So why don’t we see more interactive emails in our inboxes? For many brands, limited inbox provider support is the main reason they don’t send more interactive campaigns.But you don’t have to fear limited support if you have a fallback in place. There are plenty of methods that help you create engaging, interactive emails where they are supported, while still guaranteeing a functional and beautiful experience in all other inboxes.
