Nicole Swift
Nicole first fell in love with email marketing when she worked as an Email Marketing Specialist at Spiceworks. Now she's the Director of Customer Experience at Litmus where she gets to work with email marketers every day! She started at Litmus in 2016 as a Customer Support Specialist and has been an important member of the team ever since.
Latest posts:
15 Litmus Power-User Tips to Make You a Better Email Marketer
Here are 10 Litmus power-user tips that will up-level your email game even more.
4 Metrics You Should Add to Your Email Reporting
Most marketers rely heavily on two basic metrics when looking at their email reporting: Open and clickthrough rates. While open and clickthrough rates are a great way to see which subject lines and preview text are getting the most opens and which links are getting the most clicks, they don’t provide a deeper understanding of subscriber interactions—and therefore they can also only provide a limited picture of your campaign’s performance.Ready to lift your email reporting to the next level? Here are five metrics you should add to learn more about the people who are receiving your emails and how to get more thorough insights on your email campaign’s success.
Our Journeys to Email and What We Love About It, From the Women of Litmus
At Litmus we may not all work on the email dream team, but we all surround ourselves with everything email daily—and we love it! While everyone has a great story to tell, for Women’s History Month we thought this would be the perfect time to highlight some of the women behind Litmus and hear their career journeys to email. Read on to relate to some amazing women and feel inspired to be a part of this wonderful email world.
