increased click through rate by 201% and conversion by 45% with live, personalized travel deals.

Litmus Personalize delivers results


higher open rate


increase in CTR


increase in conversion

Founded in 2005, is the UK’s fastest growing holiday comparison website.1 allows consumers to compare millions of package holidays, city breaks and cruises from the UK’s leading travel companies. They rely on their award-winning email program to engage and delight travelers and continue to lead the way in the travel industry. 1 Hitwise, 2018

The Challenge

The team built their deals marketing program around hand-picked, curated offers. Deals showcased in emails were static; every recipient received the same offers no matter what they had shown interest in. had previously attempted to display browsed deals by using a web scraping tool but found that it resulted in technical website issues. needed a way to increase the relevancy of their email content by personalizing the deals to each recipient based on their last touchpoint—abandoned browse data—and they needed to do this at scale and without extra manual effort.

Automatically serve an abandoned travel deal in an email with Litmus Personalize

How Litmus Personalize Solved the Challenge

By leveraging customer browse data, utilized the Litmus Personalize, powered by Kickdynamic, technology to enhance their emails by displaying the searched and abandoned deal, improving internal efficiencies and boosting relevancy for their customers.

To make this possible, they created a json API containing deals from their website combined with Google Analytics data. Once this feed was created it was easily connected into the Litmus Personalize, powered by Kickdynamic platform.

They were then able to resurface deals in an email the day after a customer abandons, automatically and repeatedly, at scale.

Live deals in emails resulted in an award winning campaign for

The Results

The team has experienced amazing results since implementing live deals in their abandoned search emails and have won awards for their innovation.

35%higher open rate

201%increase in CTR

45%increase in conversion

“The Kickdynamic team supported us throughout the process of setting up the technology and helped us get the email programme up and running quickly to deliver dynamic content to our customers.”
Jon Kirk,Email Manager at

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With options to meet the unique needs of every business and industry, Litmus empowers you with the tools you need to create more effective emails.