Pond Planet increased email clicks by 61% with Litmus

With Litmus Personalize, Pond Planet was able to bring their email content to life and boost relevancy with advanced, yet easy to configure, personalization solutions.

Show different images based on the time of day an email is opened.

Litmus Delivers Results

61% increase in CTR

14.5% increase in conversion

Pond Planet is one of the UK's leading online retailers of aquarium and pond supplies.

The Challenge

Pond Planet wanted to enhance their emails and increase engagement and revenue. They were looking for ways to stand out of the inbox above their competitors through the use of live, engaging, and hyper relevant content.

The Results

Pond Planet was able to bring their email content to life and boost relevancy with advanced, yet easy to configure, personalization solutions from Litmus Personalize, powered by Kickdynamic. They were able to create individualized subscriber experiences at scale so every subscriber has the best experience.

Personalize emails with subscriber names and drive urgency with countdown timers.

How Litmus Personalize Solved the Challenge

Pond Planet turned to Litmus Personalize, powered by Kickdynamic to increase their email program click through and conversion rates.

First, Pond Planet replaced static social content with live social feeds to ensure the content featured in their welcome series is as relevant as possible to new subscribers. They also feature calls to actions that are tailored to the device used to open the email.

To add extra touches of personalized & relevant content, they feature banner images that can update depending on the time of day the email is opened or pull in unique subscriber names.

To drive urgency, Pond Planet strategically added live on-brand countdown timers to personalized offer emails. Once the countdown has expired, they are swapped out automatically with messaging to let the customer know the sale has ended.

These strategies require a one time set up and can be used across multiple campaigns with varying goals. Using Litmus Personalize, powered by Kickdynamic’s open time technology, the content will automatically update live at every open, saving huge time and resources.

“Since signing up for Kickdynamic via Visualsoft, our email content has been brought to life through advanced personalization and relevancy. Our emails can now utilize all the data and insights gathered, to showcase the right products to our subscribers, true one-to-one marketing. We’re now more confident than ever that our subscribers are having truly customized email marketing experiences.”
Tim Savage,Director at Pond Planet

Ready to see what you can do with Litmus?

With options to meet the unique needs of every business and industry, Litmus empowers you with the tools you need to create more effective emails.