PrettyLittleThing generated a 38% increase in CTR by personalizing birthday emails with date/time rules
PrettyLittleThing’s Birthday email is an important email for the business but also provides valuable content and creates a positive customer connection. Sending customers an email on or around their birthday strengthens brand-consumer relations and provides a great opportunity for the customer to convert.
However, birthday emails need to be kept up-to-date which can be labor-intensive. Any content updates require the scheduled email to be paused, the HTML updated, tested, restarted and any customers missed during the pause need to be sent the email manually. For a busy team, this is a big commitment.
How Litmus Personalize, powered by Kickdynamic, Solved the Challenge
To maximize efficiency, PrettyLittleThing uses Kickdynamic’s date/time rules to automatically show the correct star sign content based on the date of opening. The whole program is set up once and automatically updates – it’s also very easy to update the content at any point. They simply update the rule with new content and the HTML will update without ever needing to press pause!
+38 increase in click-through rate.