Free New Product Launch Email Template
Drive excitement and adoption for your cutting-edge products and services with our New Product Launch Email Template.
How to use this template
- To access the template, click “Get this template” and sign in or register for a Litmus Community account.
- The template will open in Litmus Builder.
- Customize the template in our code editor or copy and paste it into your ESP.
- Update the logos, brand colors, fonts, and content to make it your own!
Start sending product launch emails today
Picture this: you've got a shiny, brand-new product ready to take the world by storm, and you're itching to let your customers know. That's where the New Product Launch Email Template comes to the rescue.
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What is the New Product Launch Email Template?
The New Product Launch Email Template is a pre-tested template perfect for announcing and promoting the release of a new product or service to your audience or customers. This type of email is a crucial part of an email marketing strategy to generate excitement, inform your audience about the new offerings or features, and encourage them to take action, such as making a purchase or signing up for more information. Make your launch day even stronger!
Here’s what our template includes:
- Top level branding and key video or imagery. Catch your subscribers’ attention immediately with a visually enticing video or image at the top of your email. You could even add a touch of motion with an animated GIF.
- Key selling points: List the key selling points or advantages of the product(s) in the sub sections short paragraphs. This could include availability, special offers, or limited-time promotions.
- Call-to-Action (CTA): Clearly state what action you want the recipient to take. This could be visiting your website, making a purchase, or requesting more information. Hot tip: use copy that will compel the recipient to take action on seeing the CTA button.
Remember that the effectiveness of your new product launch email depends on how well you craft your message, how compelling your product or service is, and how well you target your audience. And don’t forget to add a touch of personalization to ensure your message resonates with the recipient.
What industries should use a product launch email template?
A new product launch email template can be useful for a variety of stakeholders, including:
eCommerce companies can benefit from product launch email templates. It enables them to announce new products and services to their subscribers. These emails generate excitement and anticipation among their customers.
B2B and software as a service (SaaS)
B2B and SaaS companies can use product launch templates to unveil new software solutions, services, or updates. These emails emphasized efficiency gains, productivity improvements, and business benefits, capturing the interest of business professionals.
What are the benefits of using this template?
Using the New Product Launch Email Template offers several benefits to businesses looking to introduce a new product or service to their audience. Firstly, it provides an optimized structure to present important product release information to your target audience.
Secondly, as with all email templates, using this template will save you time. Creating a well-designed email from scratch can be time-consuming and may require design and development expertise. With this email template, you can simply customize the content to suit your specific product and brand.
Finally, this template is accessible and optimized for 100+ email clients ensuring your message reaches the widest possible audience and that those recipients have a positive impression of your brand in the inbox.
Is it optimized for different email clients and devices?
Yes! All email templates have been pre-tested in Litmus, ensuring compatibility across 100+ popular desktop, mobile, and webmail clients, and proactively monitored with Litmus Email Guardian to ensure it continues to look pixel-perfect and ready to drive results. .
However, since you customize these templates to make them your own, we always recommend to test every email before you send!
Does the New Product Launch Email Template meet email accessibility best practices?
Yes, the New Product Launch Email Template has been meticulously designed and developed to meet email accessibility best practices. It incorporates essential elements like clear and concise alt text for images, ensuring that crucial information is conveyed even to those with visual impairments or email clients that may not display images. Additionally, the template employs semantic HTML, facilitating screen reader navigation and enhancing overall readability.