Skip to main content
Big news! Litmus has joined the Validity product family!
Litmus Litmus
  • Capabilities

    Capabilities

    Litmus is an all-in-one email marketing solution that helps you optimize and personalize every email to maximize your ROI and create exceptional brand experiences for every subscriber.

    • Why Litmus
    • Email Monitoring
    • Email Design
    • Email Building
    • Email Personalization
    • Email Testing
    • Spam Testing
    • Email Analytics
    • Email Collaboration and Review
    • Technology Integrations
    • AI & Emerging Email Technologies

    What's New

    Our latest updates to make your email marketing even more effective.


    Clear your path to the inbox

    Automatically monitor 60+ blocklists and get tips on how to fix costly deliverability issues, with 24/7 Reputation Monitoring in Litmus.

    Create moments that delight customers

    Ensure every email brings your brand to life as it engages subscribers with flexible design elements in Litmus Personalize.

    Learn more

  • Integrations

    Technology Integrations

    Litmus integrates seamlessly with your email service provider (ESP), code editor, and more.

    • Technology Integrations

    Email Service Provider

    Litmus gives you a powerful set of tools to increase conversions and get more ROI from your ESP.

    • Acoustic Campaign
    • Adobe Campaign Standard
    • Adobe Journey Optimizer
    • Adobe Marketo
    • Campaign Monitor
    • HubSpot
    • Klaviyo
    • Mailchimp
    • Oracle Eloqua
    • Oracle Responsys
    • Salesforce Marketing Cloud
    • SAP Marketing Cloud
  • Pricing

    See All Plans

    Say goodbye to broken emails in less than 2 minutes.
    Find the Litmus plan that's just right for your team.

    Compare Plans

    Litmus Basic

    Starting at $79 per month. Build and test emails that drive results and look great in every inbox.

    See Litmus Basic features

    Litmus Plus

    Starting at $159 per month. Test more efficiently and improve future sends with advanced email QA and analytics.

    See Litmus Plus features

    Litmus Enterprise

    Customized pricing. Make the most of every send with seamless collaboration, advanced security, and robust integrations.

    See Litmus Enterprise features

    Litmus Personalize

    Customized pricing. Get powerful results with uniquely personalized, engaging email experiences that boost customer loyalty and drive revenue.

    See Litmus Personalize features

  • Resources

    Email marketing content

    Elevate your email marketing with our expert insights, tips, trends, and tools.

    • Resource Center
    • Blog
    • Ebooks and Reports
    • State of Email Reports
    • Convince Your Team

    Free Tools

    Leverage these free tools from Litmus to enhance your email marketing today.

    • Email Client Market Share
    • ROI Calculator
    • Templates
    • Gmail Tabs Check
    • Litmus Scope

    Customers

    Thousands of brands across every size and industry trust Litmus to send better email, faster.

    • Community
    • Customer Success Stories
    • Email Gallery
    • Litmus Academy
    • Help Center

    Events

    Join us at an upcoming event, conference, or view previous events on-demand.

    • Upcoming Events
    • Previous Events
    • Litmus Live
  • Company

    Company

    Here at Litmus, we help companies get more from their entire marketing mix by putting the most dependable channel—email—first.

    • Our Story
    • Careers
    • News
    • Partner With Litmus
    • Co-Marketing With Litmus

    Contact Us

    Headquarters - Boston675 Massachusetts Avenue, 10th Floor
    Cambridge, MA 02139
    +1 (866) 787-7030
    hello@litmus.com

    Silicon Valley231 2nd Avenue
    San Mateo, CA 94401

    LondonFloor 3, 9 Devonshire Square
    London EC2M 4YF

Login Try for Free

What can we help you find?

Quick Links

Dark Mode Central Spam and Deliverability Knowledge Center Mail Privacy Protection (MPP) Hub Email Templates State of Email Reports Email Personalization Handbook Getting Started With Litmus Why Litmus? Help Center
Back to templates

Free Password Reset Email Template

Make it quick and easy for customers to reset their password, so that they can efficiently get back to using your website or service.

Get this template  Share with a coworker
  • Accessible
  • Dark Mode-ready
  • Fully Responsive
  • Litmus-tested
  • Modular

How to use this template

  1. To access the template, click “Get this template” and sign in or register for a Litmus Community account.
  2. The template will open in Litmus Builder.
  3. Customize the template in our code editor or copy and paste it into your ESP.
  4. Update the logos, brand colors, fonts, and content to make it your own!

Start sending password reset emails today

When a customer forgets the password to log in to your website, app, or service, the easiest way for them to get back access is to request a password reset. The simplest way to ask your customers to do this is by sending an email that includes a personalized link to secure location on your website for them to reset their password.

Litmus Previews

Desktop

Dark mode

Mobile

Download this template

Frequently Asked Questions

Have a question about our templates not answered here?

Ask the community

Why should I send a password reset email?

If a user forgets their password or suspects that their account has been compromised, they can request a password reset to regain access. This prevents unauthorized access to accounts by individuals who may have obtained or guessed the password. By sending this request using a password reset email, you can provide a convenient and user-friendly way for users to regain access to their accounts without having to go through lengthy support processes. This improves overall user experience and satisfaction with the service.

When should I send a password reset email?

Timing is critical for automated password reset emails. You need to ensure the password reset email is sent immediately—within seconds—of when the user has requested their new password to eliminate any frustration for the user when they attempt to access their account.

What should I include in my password reset email?

When sending a password reset email, it’s essential to include clear and concise information to help the user securely reset their password. Here’s what we recommend you should consider for an effective password reset email:

  1. Ensure your sender information is clear. This is typically the name of your company, brand, or service. Be consistent with how the sender information is displayed in the email envelope and the contents of the email.
  2. Provide clear instructions. Explain the steps the user needs to take to initiate the password reset process.
  3. Reset link or code. Include a unique, time-limited link or code that the user can use to reset their password. This link or code should be securely generated and should only work for the intended user.
  4. Provide contact information for support or assistance. If the user encounters any issues or has questions about the password reset email.
  5. Clearly state the expiration time for the password reset link or code. This helps prevent security risks associated with unused or expired reset options.
  6. Ensure the email is branded. Include branding elements such as your company logo or colors to help users recognize the email as legitimate.

By including these elements, you can ensure that the password reset email provides users with all the necessary information to securely reset their password and protect their account.

Is a password reset email a type of transactional email?

Yes, a password reset email is typically considered a type of transactional email. Transactional emails are messages that are triggered by a user’s interaction with a website or app. In the case of a password reset email, the trigger is the user’s request to reset their password.

Transactional emails are different from promotional or marketing emails in that they are typically related to a specific transaction or action that the user has taken, such as making a purchase, signing up for an account, or, in this case, requesting a password reset.

Password reset emails serve a functional purpose: they allow users to securely regain access to their accounts. While they should include some branding elements and other information, their primary goal is to facilitate this transactional process rather than promote products or services.

You might also like

Free Cart Abandon Email Template

View Template

Free Product Recommendations Email Template

View Template

Not quite what you're looking for?

Build your own template with the Design Library in Litmus Builder.

Litmus Email marketing made better

Contact
675 Massachusetts Ave., 10th Floor
Cambridge, MA 02139
+1 (866) 787-7030
hello@litmus.com

  • Capabilities
    • Why Litmus
    • Email Design
    • Email Building
    • Email Personalization
    • Email Testing
    • Email Analytics
    • Email Collaboration & Review
    • Technology Integrations
  • Resources
    • Blog
    • Events
    • Ebooks & Reports
    • Litmus Live
    • Customer Success Stories
    • Convince Your Team
    • Templates
    • Community
    • What’s New
    • Product Updates
  • Roles & Industry
    • By Role
      • Designers & Developers
      • Marketers
      • Marketing Leadership
    • By Industry
      • Marketing and Ad Agencies
      • Fashion
      • Financial Services
      • Retail and eCommerce
      • Software & Technology
      • Travel
      • Casino and Sports Betting
  • Company
    • Our Story
    • Careers
    • News
  • Support
    • Contact Us
    • Help Center
    • System Status
    • Trust Center
© Litmus Software, Inc. 2005-2025. All rights reserved
  • Privacy Policy
  • Terms of Service

Litmus does not engage in the sale of customer data.

View Information about CCPA/CPRA Compliance
twitterfacebooklinkedinyoutube-playinstagramsearch envelope