Free Password Reset Email Template
Make it quick and easy for customers to reset their password, so that they can efficiently get back to using your website or service.
How to use this template
- To access the template, click “Get this template” and sign in or register for a Litmus Community account.
- The template will open in Litmus Builder.
- Customize the template in our code editor or copy and paste it into your ESP.
- Update the logos, brand colors, fonts, and content to make it your own!
Start sending password reset emails today
When a customer forgets the password to log in to your website, app, or service, the easiest way for them to get back access is to request a password reset. The simplest way to ask your customers to do this is by sending an email that includes a personalized link to secure location on your website for them to reset their password.
Why should I send a password reset email?
If a user forgets their password or suspects that their account has been compromised, they can request a password reset to regain access. This prevents unauthorized access to accounts by individuals who may have obtained or guessed the password. By sending this request using a password reset email, you can provide a convenient and user-friendly way for users to regain access to their accounts without having to go through lengthy support processes. This improves overall user experience and satisfaction with the service.
When should I send a password reset email?
Timing is critical for automated password reset emails. You need to ensure the password reset email is sent immediately—within seconds—of when the user has requested their new password to eliminate any frustration for the user when they attempt to access their account.
What should I include in my password reset email?
When sending a password reset email, it’s essential to include clear and concise information to help the user securely reset their password. Here’s what we recommend you should consider for an effective password reset email:
- Ensure your sender information is clear. This is typically the name of your company, brand, or service. Be consistent with how the sender information is displayed in the email envelope and the contents of the email.
- Provide clear instructions. Explain the steps the user needs to take to initiate the password reset process.
- Reset link or code. Include a unique, time-limited link or code that the user can use to reset their password. This link or code should be securely generated and should only work for the intended user.
- Provide contact information for support or assistance. If the user encounters any issues or has questions about the password reset email.
- Clearly state the expiration time for the password reset link or code. This helps prevent security risks associated with unused or expired reset options.
- Ensure the email is branded. Include branding elements such as your company logo or colors to help users recognize the email as legitimate.
By including these elements, you can ensure that the password reset email provides users with all the necessary information to securely reset their password and protect their account.
Is a password reset email a type of transactional email?
Yes, a password reset email is typically considered a type of transactional email. Transactional emails are messages that are triggered by a user’s interaction with a website or app. In the case of a password reset email, the trigger is the user’s request to reset their password.
Transactional emails are different from promotional or marketing emails in that they are typically related to a specific transaction or action that the user has taken, such as making a purchase, signing up for an account, or, in this case, requesting a password reset.
Password reset emails serve a functional purpose: they allow users to securely regain access to their accounts. While they should include some branding elements and other information, their primary goal is to facilitate this transactional process rather than promote products or services.