Free Product Recommendations Email Template

There’s no better way to show your customers you appreciate their preferences and needs than with a product recommendation email that highlights items tailored to their interests. It’s a gesture that not only acknowledges their support but also has the potential to delight them with personalized suggestions (or even a discount code). By offering tailored suggestions based on factors like preferences and past purchases, you demonstrate your commitment to providing value and enhancing their shopping experience.

And of course, using templates in your email workflow process saves you time, instead of focusing on the technical details that comes with building emails and email design. We’re huge proponents of using email templates, so be sure to explore our complete collection for more!

First, determine the key moments in a customer’s journey to amplify the impact of your product recommendation email. Consider sending these emails:

After a purchase

Follow up a customer’s purchase with related or complementary product recommendations. This shows you understand their needs and are invested in enhancing their experience.

Anniversary dates

Utilize the anniversary of a customer’s first purchase or their signup date to send personalized recommendations as a way to celebrate their journey with your brand. (P.S. we have a template for that!)

Seasonal changes

Align recommendations with seasonal needs or interests, such as summer essentials or holiday gift ideas, keeping your recommendations relevant and timely.

After browsing activity

Send targeted recommendations after a customer has spent time browsing certain categories or products on your website.

Special occasions

Use holidays, birthdays, or special events as an opportunity to send thoughtful recommendations.

When crafting a product recommendation email, focus on personalization and relevance to ensure your message hits the mark. We recommend you:

• Start with a friendly greeting that makes the recipient feel valued.
• Showcase personalized recommendations based on their purchase history, browsing behavior, or interests, highlighting why these picks are perfect for them.
• Use high-quality images to showcase the products.
• Include concise (but compelling) product descriptions that convey the value and benefits, enticing the reader to learn more.
• Add clear call-to-action (CTA) buttons like “Shop the collection” or “Add to cart” to encourage immediate engagement.

Absolutely! Product recommendation emails are the perfect place to show that you’re listening to subscribers (and what better way to do that in email than with personalization?). It turns your email from generic pitches into thoughtful conversations: personalizing based on a customer’s preferences and history shows you’re listening and makes the email all the more relevant. It makes your emails more engaging, helping your brand stand out. In short, personalization isn’t just nice—it’s crucial for building strong relationships and driving sales.

Including special offers in your product recommendation emails is great way to encourage action. This approach enhances the value of your emails, making them more compelling and rewarding for your customers.

Absolutely! Our templates are designed for reuse, saving you valuable time. By creating a single product recommendation template for all your campaigns, you can streamline your process—it’s simply a matter of rinse and repeat. This approach not only simplifies outreach but also maintains a human connection without the need to craft a new email for every occasion.