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    Litmus is an all-in-one email marketing solution that helps you optimize and personalize every email to maximize your ROI and create exceptional brand experiences for every subscriber.

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    Litmus Basic

    Starting at $79 per month. Build and test emails that drive results and look great in every inbox.

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    Starting at $159 per month. Test more efficiently and improve future sends with advanced email QA and analytics.

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Free Email Newsletter Template

Elevate your email marketing program with a newsletter using this email newsletter template to engage with your subscribers.

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  • All-purpose
  • Fully Responsive
  • Lifecycle
  • Litmus-tested
  • Newsletter
  • Promotion
  • Retail
  • Single column

How to use this template

  1. To access the template, click “Get this template” and sign in or register for a Litmus Community account.
  2. The template will open in Litmus Builder.
  3. Customize the template in our code editor or copy and paste it into your ESP.
  4. Update the logos, brand colors, fonts, and content to make it your own!

Start sending newsletters with our template

Boost your newsletter game with our specialized newsletter email template. Designed for email marketers and agencies who want to simplify the process of creating and delivering compelling newsletters—and it will keep your subscribers eagerly awaiting for your next newsletter.

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Frequently Asked Questions

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What is the Email Newsletter Template?

The Email Newsletter Template is a pre-tested and customizable template you can use to quickly create newsletters to send to your subscribers.

You can effortlessly customize every aspect of the template, from layout to color scheme, to make it seamlessly fit for your brand’s identity. Whether you’re sharing industry insights or business updates, this template will make your newsletters not only visually appealing but also highly effective in engaging your subscribers.

Who should create a newsletter?

Newsletters are a valuable email program for a wide range of organizations looking to communicate with their audience through email at a regular cadence. Here are some examples of who should consider creating newsletters using this email newsletter template:

B2B or B2C companies

Small, medium, and large businesses across various industries can benefit from sending a newsletter. They can use them to promote products and services, share company news, offer discounts and promotions, and maintain regular communication with customers.

Nonprofit organizations

Nonprofits can use newsletters to update supporters about their activities, share success stories, request donations, and keep their audience engaged and informed.

E-commerce stores

Online retailers can use newsletters to showcase new products, announce sales and special offers, and encourage repeat purchases from their customer base.

Educational institutions

Schools, colleges, and universities can use newsletters to inform students, parents, and alumni about important announcements, events, and educational updates.

Event organizers

Event planners and organizers can use newsletters to promote upcoming events, share event details, and engage with attendees before and after the event.

Healthcare providers

Healthcare professionals and organizations can use newsletters to provide health tips, share important medical information, and promote their services.

Real Estate Agents

Real estate agents can use email newsletters to showcase available properties, share market updates, and nurture relationships with potential homebuyers and sellers.

Freelancers and solopreneurs

Freelancers and solopreneurs can use newsletters to showcase their services, share portfolio updates, and nurture client relationships.

In essence, newsletters can benefit anyone who wants to maintain regular communication with their audience, whether it’s for marketing, informational, or community-building purposes. They provide a structured and visually appealing format for conveying messages and help ensure that emails are professional and engaging.

What are the benefits of using an email newsletter template?

Using the Email Newsletter Template offers several benefits you can take advantage of when you access it, including:

Consistent branding

Maintaining a consistent brand identity across your email communications is crucial. Templates ensure that your brand’s visual elements, such as colors, fonts, logos, and design elements, remain harmonized. This not only reinforces brand recognition but also builds trust with your audience.

Saves time and effort

Time is a precious resource in email marketing. Templates simplify the email creation process, reducing the hours spent on design and development allowing your team to spend more time and energy on the more strategic and tactical parts of email marketing.

Mobile responsiveness

With the majority of emails being opened on mobile devices, mobile responsiveness is non-negotiable. The email newsletter template is optimized to adapt seamlessly to various screen sizes, ensuring your emails look great and are easy to read on smartphones, tablets, and desktop devices.

Easy to customize

While templates provide a foundation, they’re far from rigid—just like this email newsletter template! It’s highly customizable, allowing you to tailor it to your brand’s unique style and email marketing campaign objectives. From adjusting colors to inserting images and modifying content,

Overall, using the responsive newsletter template can help streamline your newsletter efforts by making it easier and faster to create newsletters your subscribers will love..

Where could I personalize the Email Newsletter Template?

Personalizing the Email Newsletter Template is an effective way to engage your audience and make your emails more relevant. Here are the key areas where you can personalize an email newsletter template:

  • Product Recommendations: Utilize recommendation algorithms to suggest products or services based on the recipient’s browsing and purchase history.
  • Location: Send location-specific content to recipients based on their geographic location.
  • Segmentation: Create segments based on various criteria (e.g., demographics, purchase history, engagement level) and tailor the content of your newsletter to each segment.

Incorporating Litmus Personalize features—like personalized images—is a great way to incorporate personalization and tailor the message to individual subscribers.

Is the Email Newsletter Template compatible with major email marketing platforms?

Yes! All of our templates are built to be used with any email marketing service provider you use, like Mailchimp or Adobe Marketo. 

Is It optimized for different email clients and devices?

You bet! All of our templates have been pre-tested across 100+ email clients and devices to ensure a great subscriber experience no matter where they open. Would it surprise you if we told you we used Litmus Email Testing for these checks? 😉

Plus, it’s proactively monitored with Litmus Email Guardian to ensure it continues to look pixel-perfect and ready to drive results. .

But remember to test every email before you send! Since you customize these templates to make them your own (ie. text, imagery, links, etc.), it’s important to test before every single send.

Is the Email Newsletter Template accessible?

Yes! The Email Newsletter Template meets email accessibility best practices, including legible fonts and semantic HTML code for better screen reader compatibility.

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Not quite what you're looking for?

Build your own template with the Design Library in Litmus Builder.

Litmus Email marketing made better

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675 Massachusetts Ave., 10th Floor
Cambridge, MA 02139
+1 (866) 787-7030
hello@litmus.com

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