Free Transactional Email Template
Communicate timely, personalized information with our Transactional Email Template.
How to use this template
- To access the template, click “Get this template” and sign in or register for a Litmus Community account.
- The template will open in Litmus Builder.
- Customize the template in our code editor or copy and paste it into your ESP.
- Update the logos, brand colors, fonts, and content to make it your own!
Start sending transactional emails today
Our Transactional Email Template streamlines the process of creating transactional emails, making it more efficient and ensuring a consistent, professional appearance for your communication with customers. Whether you're sending order confirmation emails, shipping updates, or other essential transactional messages, this template simplifies the task.
What is a transactional email?
Transactional emails are perfect for messages triggered by a specific user action or event, such as account registration, password reset requests, order confirmations, shipping notifications, and more. These emails serve the primary purpose of providing users with real-time important and often time-sensitive information related to their interactions with a website, app, or online service.
By using the Transactional Email Template, you can save time and effort in crafting these emails, ensuring they remain a seamless part of your commitment to providing excellent customer experiences. Simplify your transactional email creation process today, putting your focus where it matters most—on your customers’ needs.
Who should use transactional emails?
Transactional emails have a variety of use cases, including:
E-commerce businesses
Online retailers can use transactional emails for order confirmations, shipping notifications, delivery updates, and transaction receipts to provide customers with essential information about their purchases.
SaaS companies
Software-as-a-Service providers often use transactional emails for account creation, password resets, subscription renewals, and feature updates, helping users manage their accounts and stay informed about important changes.
Financial institutions
Banks, credit card companies, and other financial institutions use transactional emails for account statements, transaction alerts, and security notifications to keep customers informed about their financial activities and account security.
Social media and networking platforms
Social networks and professional networking platforms send transactional emails for account verification, friend requests, message notifications, and activity updates to keep users informed.
Travel and hospitality services
Airlines, hotels, and travel agencies use transactional emails for booking confirmations, itinerary updates, check-in notifications, and travel alerts to enhance the travel experience for customers.
Educational institutions
Schools, colleges, and universities use transactional emails for admissions notifications, course registration confirmations, exam schedules, and important announcements to keep students and parents informed.
Subscription services
Subscription-based businesses, such as streaming platforms or subscription box services, use transactional emails for subscription renewals, payment receipts, and content recommendations to retain and engage subscribers.
By using the transactional email template, these stakeholders can create, test, and optimize their transactional emails to ensure they are well-designed, responsive, and consistently branded, providing a positive user experience.
What are the benefits of using this transactional email template?
Using this transactional email template offers several benefits, including:
- Time efficiency: Templates save time by providing a pre-designed email that can be quickly customized with specific content, reducing the need for manual email creation.
- Branding: Templates allow for the incorporation of brand elements, such as logos, colors, and fonts, ensuring that transactional emails align with the organization’s branding guidelines.
- Responsive design: This template is responsive, ensuring that emails display correctly on various devices and screen sizes, including mobile devices, enhancing the user experience.
- Message clarity: This template is designed and optimized for readability, making it easier for recipients to understand the information presented in the email, whether it’s an order confirmation, password reset, or account update.
Is the Transactional Email Template compatible with major email marketing platforms?
Yes! This template is compatible with major email marketing platforms, including popular ones like Mailchimp, SendGrid, Constant Contact, and more.
Plus, it’s pre-tested in 100+ email clients and devices, and proactively monitored with Litmus Email Guardian to ensure it continues to look pixel-perfect and ready to drive results.
Does the Transactional Email Template meet email accessibility best practices?
Of course! This template was built with accessibility in mind. This includes using semantic HTML, providing alternative text for images, ensuring proper heading structure, and using sufficient contrast for text and background colors.
