Welcome to Litmus.
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Welcome to Litmus! This Getting Started Page is meant to help you from your very first log-in through your continued skill growth with our product. In addition to this page, we have a help center, a mighty support team, an email community, and a cornucopia of content and events that are with you on this magical email journey.

Ready to dive into all the things email – building, testing, and analyzing? Let’s start with setting up your account.

Choose your plan below and select Account Settings. Let’s go!

What’s included in my plan?

1 full user

1,000 previews/month

User Roles and Privileges

Customize your profile and account settings (video)

  • We’ll show you where to change your preferences and keep your profile up to date.
  • Managing Users

Understand your usage (video)

There are many different ways to build and create emails. Every team has their own process and way of doing things depending on their resources, abilities, and strategy. So at Litmus, we have options for whichever way you may want to build/create your emails. Here are a few places to start depending on what you prefer.

Step 1: Decide how you’d like to start creating your first email with Litmus

Using A Template

Existing HTML – Importing Code

From scratch with Visual Editor

  • How to Use Litmus Visual Editor
  • Empower your entire team to creatively and quickly build high-performing emails for every marketing need, so you can spend more time on what matters most—driving conversions and delivering business results.

Step 2: Start Building

Litmus Builder Resources

Additional Resources

Email clients and devices make updates all of the time. On average they make the equivalent of one change every 1.2 days. That email template that rendered perfectly last week isn’t guaranteed to look the same the next time around. It’s always better to be safe than sorry when it comes to pre-send testing because it’s your brand on the line, and you’re a pretty big deal.

Can the email QA process be tedious? Yes, but it doesn’t have to be now that you have Litmus in your back pocket, so let’s dive into how we’ll help you automate your QA process and deliver error-free email experiences, every time.

Automated email QA

Run your first pre-send checklist

Reading your pre-send QA checklist

Share pre-send checklist results

General support resources

What’s included in my plan?

5 full users

2,000 Email Previews per month

Spam Testing

Analytics

Integrations with select ESPs

User Roles and Privileges

Customize your profile and account settings

Understand your usage

There are many different ways to build and create emails. Every team has their own process and way of doing things depending on their resources, abilities, and strategy. So at Litmus, we have options for whichever way you may want to build/create your emails. Here are a few places to start depending on what you prefer.

Step 1: Decide how you’d like to start creating your first email with Litmus

Using A Template

Existing HTML – Importing Code

From scratch with Visual Editor

  • How to Use Litmus Visual Editor
  • Visual editor video – Empower your entire team to creatively and quickly build high-performing emails for every marketing need, so you can spend more time on what matters most—driving conversions and delivering business results.

Step 2: Start Building

Litmus Builder Resources

Additional Resources

Email clients and devices make updates all of the time. On average they make the equivalent of one change every 1.2 days. That email template that rendered perfectly last week isn’t guaranteed to look the same the next time around. It’s always better to be safe than sorry when it comes to pre-send testing because it’s your brand on the line, and you’re a pretty big deal.

Can the email QA process be tedious? Yes, but it doesn’t have to be now that you have Litmus in your back pocket, so let’s dive into how we’ll help you automate your QA process and deliver error-free email experiences, every time.

Automated email QA

Run a Spam Test

Start a spam Test

Start a spam test with ESP sync

How to share a spam test

General support resources

Providing an error-free experience is only half of the battle. The other half is delivering a compelling and valuable experience, but how can you tell? Litmus not only allows you to trust the campaigns that you are sending are error-free, but we provide you with the insights that let you trust that your emails are engaging and compelling to your audience.

Here’s how to get started:

Track performance with advanced Email Analytics

Creating a tracking code

Analyze your performance with Email Analytics

How to compare campaigns

Integrated Insights Report

What’s included in my plan?

Our Enterprise plans are customized to your team

Everything included in Plus

Litmus Proof

ESP integrations

Subaccounts

Advanced Security options

User Roles and Privileges

Customize your profile and account settings

Understand your usage

There are many different ways to build and create emails. Every team has their own process and way of doing things depending on their resources, abilities, and strategy. So at Litmus, we have options for whichever way you may want to build/create your emails. Here are a few places to start depending on what you prefer.

Step 1: Decide how you’d like to start creating your first email with Litmus

Using A Template

Existing HTML – Importing Code

From scratch with Visual Editor

  • How to Use Litmus Visual Editor
  • Empower your entire team to creatively and quickly build high-performing emails for every marketing need, so you can spend more time on what matters most—driving conversions and delivering business results.

Step 2: Start Building

Litmus Builder Resources

Additional Resources

Email clients and devices make updates all of the time. On average they make the equivalent of one change every 1.2 days. That email template that rendered perfectly last week isn’t guaranteed to look the same the next time around. It’s always better to be safe than sorry when it comes to pre-send testing because it’s your brand on the line, and you’re a pretty big deal.

Can the email QA process be tedious? Yes, but it doesn’t have to be now that you have Litmus in your back pocket, so let’s dive into how we’ll help you automate your QA process and deliver error-free email experiences, every time.

Automated email QA

Run a Spam Test

Start a spam Test

Collaborate more effectively

Review and collaborate on email review & approvals

Share projects from the Litmus platform

Manage your tasks and timelines

General support resources

Providing an error-free experience is only half of the battle. The other half is delivering a compelling and valuable experience, but how can you tell? Litmus not only allows you to trust the campaigns that you are sending are error-free, but we provide you with the insights that let you trust that your emails are engaging and compelling to your audience.

Here’s how to get started:

Track performance with advanced Email Analytics

Interested in exploring other Litmus functionality? Check out all of our plans

Bookmark the Help Center

Access videos & articles for how to use Litmus and troubleshooting issues.

Search the full Help site →

Join the Litmus Community

Ask questions, connect with other #emailgeeks, and find jobs.

Chat with the community →

Still stumped?

We’re here to help! Reach out to us and we’ll get you what you need.

Contact us →

Email marketing made better