Welcome to Litmus.
Your email program just got an upgrade.
Welcome to Litmus! This Getting Started Page is meant to help you from your very first log-in through your continued skill growth with our product. In addition to this page, we have a help center, a mighty support team, an email community, and a cornucopia of content and events that are with you on this magical email journey.
Ready to dive into all the things email – building, testing, and analyzing? Let’s start with setting up your account.
Choose your plan below and select Account Settings. Let’s go!
What’s included in my plan?
1 full user
1,000 previews/month
User Roles and Privileges
- Guide to Litmus User Roles and Privileges
- Invite Team Members – Get a quick overview of our user roles and see to invite your team.
- How to Change your Email or Password
Customize your profile and account settings (video)
- We’ll show you where to change your preferences and keep your profile up to date.
- Managing Users
Understand your usage (video)
- Check up on how many email previews you’re using each month
- How previews are counted in Litmus (note: you won’t receive a notification in app when you are at your preview limit)
- Update Your Litmus Test Address
There are many different ways to build and create emails. Every team has their own process and way of doing things depending on their resources, abilities, and strategy. So at Litmus, we have options for whichever way you may want to build/create your emails. Here are a few places to start depending on what you prefer.
Step 1: Decide how you’d like to start creating your first email with Litmus
Using A Template
- Learn how to create your first email using an existing template
- Free Litmus Templates
- Using templates in Litmus Builder
Existing HTML – Importing Code
- See how to quickly create an email by sending it in from your ESP or cloud storage integration.
- Upload HTML from Cloud Services
From scratch with Visual Editor
- How to Use Litmus Visual Editor
- Empower your entire team to creatively and quickly build high-performing emails for every marketing need, so you can spend more time on what matters most—driving conversions and delivering business results.
Step 2: Start Building
Litmus Builder Resources
- Builder Basics – Create your first email in Litmus Builder. Run previews, make quick edits, and customize your layout.
- Advanced Builder Techniques – Build your Design Library and code more efficiently
- Examples of Snippets and Partials to Steal
- Using templates in Litmus Builder
- Grab These Snippets from Litmus Community
- Create Code Modules with Design Library – Create and save reusable code modules for faster building
- Fixing Rendering Issues – Pinpoint an error, find a fix, and make an update.
Additional Resources
Email clients and devices make updates all of the time. On average they make the equivalent of one change every 1.2 days. That email template that rendered perfectly last week isn’t guaranteed to look the same the next time around. It’s always better to be safe than sorry when it comes to pre-send testing because it’s your brand on the line, and you’re a pretty big deal.
Can the email QA process be tedious? Yes, but it doesn’t have to be now that you have Litmus in your back pocket, so let’s dive into how we’ll help you automate your QA process and deliver error-free email experiences, every time.
Automated email QA
Run your first pre-send checklist
- A short tutorial on running your first automated QA check
- Free Litmus Templates
- Using templates in Litmus Builder
- What is an email preview?
- How are Email Previews generated?
- Guide to Pre-Send Testing
- The Ultimate Email Checklist
- Your Unique Litmus Test Address
- How to Change Default Testing Clients
Reading your pre-send QA checklist
- Understand what each section means for your pre-send checklist
- Guide to Loading Speed Checks
- 6 Crucial QA Tasks You Can Automate with Litmus
Share pre-send checklist results
- Learn how to show others your pre-send QA results to get feedback and approval
- How to Share Pre-Send Testing Results
General support resources
- Support One-Pager (coming soon)
- Trust Center
What’s included in my plan?
5 full users
2,000 Email Previews per month
Spam Testing
Analytics
Integrations with select ESPs
User Roles and Privileges
- Guide to Litmus User Roles and Privileges
- Invite Team Members – Get a quick overview of our user roles and see to invite your team.
- Managing Users
Customize your profile and account settings
- We’ll show you where to change your preferences and keep your profile up to date.
- How to Change your Email or Password
Understand your usage
- Check up on how many email previews you’re using each month
- How previews are counted in Litmus
Note: you won’t receive a notification in app when you are at your preview limit - Update Your Litmus Test Addresss
There are many different ways to build and create emails. Every team has their own process and way of doing things depending on their resources, abilities, and strategy. So at Litmus, we have options for whichever way you may want to build/create your emails. Here are a few places to start depending on what you prefer.
Step 1: Decide how you’d like to start creating your first email with Litmus
Using A Template
- Learn how to create your first email using an existing template
- Free Litmus Templates
- Using templates in Litmus Builder
Existing HTML – Importing Code
- See how to quickly create an email by sending it in from your ESP or cloud storage integration.
- Upload HTML from Cloud Services
From scratch with Visual Editor
- How to Use Litmus Visual Editor
- Visual editor video – Empower your entire team to creatively and quickly build high-performing emails for every marketing need, so you can spend more time on what matters most—driving conversions and delivering business results.
Step 2: Start Building
Litmus Builder Resources
- Builder Basics – Create your first email in Litmus Builder. Run previews, make quick edits, and customize your layout.
- Streamline email development with Design Library
- Advanced Builder Techniques – Build your Design Library and code more efficiently
- Examples of Snippets and Partials to Steal
- Build an Email in 10 Minutes
- Grab These Snippets from Litmus Community
- Create Code Modules with Design Library – Create and save reusable code modules for faster building
- Fixing Rendering Issues – Pinpoint an error, find a fix, and make an update.
Additional Resources
Email clients and devices make updates all of the time. On average they make the equivalent of one change every 1.2 days. That email template that rendered perfectly last week isn’t guaranteed to look the same the next time around. It’s always better to be safe than sorry when it comes to pre-send testing because it’s your brand on the line, and you’re a pretty big deal.
Can the email QA process be tedious? Yes, but it doesn’t have to be now that you have Litmus in your back pocket, so let’s dive into how we’ll help you automate your QA process and deliver error-free email experiences, every time.
Automated email QA
- Run your first pre-send checklist – A short tutorial on running your first automated QA check
- What is an email preview?
- How are Email Previews generated?
- Guide to Pre-Send Testing
- The Ultimate Email Checklist
- Your Unique Litmus Test Address
- How to Change Default Testing Clients
- Reading your pre-send QA checklist – Understand what each section means for your pre-send checklist
- Guide to Loading Speed Checks
- 6 Crucial QA Tasks You Can Automate with Litmus
- Share pre-send checklist results – Learn how to show others your pre-send QA results to get feedback and approval
- How to Share Pre-Send Testing Results
Run a Spam Test
Start a spam Test
- Here’s a quick overview video on how to start a spam test
- What are Spam filters?
- How to Run a Spam Test
- The Difference between Deliverability and Delivery Rate
- What is a Blocklist?
- Litmus Podcast Episode: How Gmail Detects Spam
Start a spam test with ESP sync
- Integrate your ESP and easily run a spam test with fewer clicks
- How to Run a Spam Test with ESP sync
How to share a spam test
- This video walks through how to share a spam test from the Litmus platform
- How does each spam filter score emails?
- A Guide to Spam Traps and How to Avoid Them
- Why spam trigger words are a thing of the past
General support resources
- Support One-Pager (coming soon)
- Trust Center
Providing an error-free experience is only half of the battle. The other half is delivering a compelling and valuable experience, but how can you tell? Litmus not only allows you to trust the campaigns that you are sending are error-free, but we provide you with the insights that let you trust that your emails are engaging and compelling to your audience.
Here’s how to get started:
Track performance with advanced Email Analytics
Creating a tracking code
- Setting up tracking code is easy using Litmus tracking codes
- How to Create a Tracking Code
- Best Practices for Using Email Analytics
- Email Client Market Share
Analyze your performance with Email Analytics
- Understand each section of your analytics report and what it’s telling you
- Exporting Data from Litmus Email Analytics
- Analytics Engagement metrics
- How to Remove Personally Identifiable Information from Analytics Data
How to compare campaigns
- See how the aggregated dashboard helps you compare campaigns to improve your program.
- How to Use Email Analytics to Improve Email Design
- How to Use Email Analytics to Power Segmentation
Integrated Insights Report
- With Integrated Insights for Salesforce Marketing Cloud, Oracle Eloqua, and Marketo, there’s no need to scour different data sources or waste hours trying to analyze trends. Learn more about how to set up the Integrated Insights Report in this video.
- Using Litmus Integrated Insights
- Troubleshooting Litmus Integrated Insights
What’s included in my plan?
Our Enterprise plans are customized to your team
Everything included in Plus
Litmus Proof
ESP integrations
Subaccounts
Advanced Security options
User Roles and Privileges
- Guide to Litmus User Roles and Privileges
- Invite Team Members – Get a quick overview of our user roles and see to invite your team.
- Managing Users and subaccounts
Customize your profile and account settings
- We’ll show you where to change your preferences and keep your profile up to date.
- How to Change your Email or Password
Understand your usage
- Check up on how many email previews you’re using each month
- How previews are counted in Litmus
(note: you won’t receive a notification in app when you are at your preview limit) - Update Your Litmus Test Address
There are many different ways to build and create emails. Every team has their own process and way of doing things depending on their resources, abilities, and strategy. So at Litmus, we have options for whichever way you may want to build/create your emails. Here are a few places to start depending on what you prefer.
Step 1: Decide how you’d like to start creating your first email with Litmus
Using A Template
- Learn how to create your first email using an existing template
- Free Litmus Templates
- Using templates in Litmus Builder
Existing HTML – Importing Code
- See how to quickly create an email by sending it in from your ESP or cloud storage integration.
- Upload HTML from Cloud Services
From scratch with Visual Editor
- How to Use Litmus Visual Editor
- Empower your entire team to creatively and quickly build high-performing emails for every marketing need, so you can spend more time on what matters most—driving conversions and delivering business results.
Step 2: Start Building
Litmus Builder Resources
- Builder Basics – Create your first email in Litmus Builder. Run previews, make quick edits, and customize your layout.
- Streamline email development with Design Library
- Advanced Builder Techniques – Build your Design Library and code more efficiently
- Examples of Snippets and Partials to Steal
- Build an Email in 10 Minutes
- Grab These Snippets from Litmus Community
- Create Code Modules with Design Library – Create and save reusable code modules for faster building
- Fixing Rendering Issues – Pinpoint an error, find a fix, and make an update.
Additional Resources
Email clients and devices make updates all of the time. On average they make the equivalent of one change every 1.2 days. That email template that rendered perfectly last week isn’t guaranteed to look the same the next time around. It’s always better to be safe than sorry when it comes to pre-send testing because it’s your brand on the line, and you’re a pretty big deal.
Can the email QA process be tedious? Yes, but it doesn’t have to be now that you have Litmus in your back pocket, so let’s dive into how we’ll help you automate your QA process and deliver error-free email experiences, every time.
Automated email QA
- Run your first pre-send checklist – A short tutorial on running your first automated QA check
- What is an email preview?
- How are Email Previews generated?
- Guide to Pre-Send Testing
- The Ultimate Email Checklist
- Your Unique Litmus Test Address
- How to Change Default Testing Clients
- Reading your pre-send QA checklist – Understand what each section means for your pre-send checklist
- Guide to Loading Speed Checks
- 6 Crucial QA Tasks You Can Automate with Litmus
- Share pre-send checklist results – Learn how to show others your pre-send QA results to get feedback and approval
- How to Share Pre-Send Testing Results
Run a Spam Test
Start a spam Test
- Here’s a quick overview video on how to start a spam test
- What are Spam filters?
- How to Run a Spam Test
- The Difference between Deliverability and Delivery Rate
- What is a Blocklist?
- Litmus Podcast Episode: How Gmail Detects Spam
Collaborate more effectively
Review and collaborate on email review & approvals
- Create a proof – Learn how to create your first Proof
- The Dangers of Last-Minute Email Edits (and how to avoid them)
- Success Story – ThomasARTS and Litmus Proof
Share projects from the Litmus platform
- See how you can share everything from code to campaign reports.
- How to Share Pre-Send Testing Results
- How to Share Campaign Results
- Template: Year-End Reporting Made Easy
Manage your tasks and timelines
- View detailed versions of your email for a full system of record and manage tasks to keep projects on track
- Set up Task Templates
- How to use the Proof Timeline
- Guide to the Builder Timeline
General support resources
Providing an error-free experience is only half of the battle. The other half is delivering a compelling and valuable experience, but how can you tell? Litmus not only allows you to trust the campaigns that you are sending are error-free, but we provide you with the insights that let you trust that your emails are engaging and compelling to your audience.
Here’s how to get started:
Track performance with advanced Email Analytics
- Creating a tracking code – Setting up tracking code is easy using Litmus tracking codes
- How to Create a Tracking Code
- Best Practices for Using Email Analytics
- Email Client Market Share
- Analyze your performance with Email Analytics – Understand each section of your analytics report and what it’s telling you
- Exporting Data from Litmus Email Analytics
- Analytics Engagement metrics
- How to Remove Personally Identifiable Information from Analytics Data
- How to compare campaigns – See how the aggregated dashboard helps you compare campaigns to improve your program.
- How to Use Email Analytics to Improve Email Design
- How to Use Email Analytics to Power Segmentation
- Integrated Insights Report – With Integrated Insights for Salesforce Marketing Cloud, Oracle Eloqua, and Marketo, there’s no need to scour different data sources or waste hours trying to analyze trends. Learn more about how to set up the Integrated Insights Report in this video.
- Using Litmus Integrated Insights
- Troubleshooting Litmus Integrated Insights
Interested in exploring other Litmus functionality? Check out all of our plans
Bookmark the Help Center
Access videos & articles for how to use Litmus and troubleshooting issues.
Join the Litmus Community
Ask questions, connect with other #emailgeeks, and find jobs.