Hey, you. Yes, you. Welcome to your new favorite newsletter.

We, the creators, are email marketers, designers, and leaders—just like you. And yeah, we don’t like spam either. So… Litmus News? Totally worth your time, we promise.

Over the last 10+ years, we’ve cycled through different newsletter formats, names, and designs, and we ran more tests than we can count.

One thing remained consistent: Litmus News is the fan favorite.

This twice-per-month send is packed with the latest industry news, best practices, and inspo for your next email. But not in a boring way, we hope. 🤞🏼

You’ll get to know the Litmus and Validity team as we share our favorite resources and emails—from us and the rest of the email world.

If you made it this far, what are you waiting for? Subscribe like all the other email geeks. →