The three pillars of a successful email program—PRE, POST, and PERFORM—help you take a holistic view of your email program. In part two of our ebook, 3 Pillars of a Successful Email Program, we’ll walk through analyzing subscriber engagement and the performance of each campaign so that you can learn from your work and improve future emails.

Gain insight into how to create a robust post-send process, so you can:

  • Understand subscriber engagement beyond basic metrics
  • Create progressive profiles for better personalization
  • Implement triggered emails
  • Improve future email design and content
  • And more!