Dear Litmus Community,
Today, I’m thrilled to share some momentous news with you: Litmus is being acquired by Validity. This marks an exciting new chapter in our company’s journey, and I couldn’t be more optimistic about what this means for our customers, our community, and the future of email marketing.
Our Story Continues
When our founders created Litmus in a dorm room 20 years ago, they had a singular mission — to empower marketers to do their best email marketing. That mission hasn’t changed in all the years since and has always remained a core value to all of us here at Litmus. We’ve grown from a simple email render testing tool to a comprehensive optimization platform that also offers analytics, collaboration tools, and most recently, personalization capabilities. Through every step of this evolution, we’ve remained focused on one thing: helping you create exceptional email experiences.
A Strategic Partnership
This acquisition brings together two companies that share a common goal: helping marketers deliver outstanding digital experiences. Litmus has long been the recognized leader in the “pre-send” space, offering unparalleled solutions for email creation, testing, and optimization before deployment. Validity, through the Everest platform, has established themselves as the leader in “post-send” analytics and deliverability. By aligning these complementary strengths, we’re creating a natural partnership that makes perfect sense for the email ecosystem.
With market dynamics continuing to put pressure on email marketers, we consistently hear from our customers that they need and want us to build further into the post-send space through robust deliverability solutions. This acquisition creates opportunities for the thousands of customers of both companies to consolidate vendor relationships and get more value from a truly integrated email platform that spans the entire lifecycle.
What This Means for Our Customers
For you, our valued customers, not much changes in the immediate term. The Litmus products you rely on daily, the support team you count on, and the innovation you expect will continue without interruption.
Looking ahead, this partnership will enable us to:
- Combine our expertise with Validity’s to create more powerful marketing solutions
- Expand our capabilities across your entire email marketing workflow
- Provide more comprehensive resources when you need them
Our commitment to you remains the same: we’ll continue to deliver the high-quality experience you’ve come to expect, both within our platform and in your interactions with our team.
Looking Forward
I’m excited about the possibilities that lie ahead for our combined organizations and I’ll be eagerly cheering them on. Together Validity and Litmus will continue to push the boundaries of what’s possible in email marketing, helping you achieve even greater success in your marketing campaigns.
I look forward to this next chapter in their journey.
Best regards,
Erik Nierenberg
Erik Nierenberg is the former CEO of Litmus.
