As the spread of the coronavirus evolves into a global health pandemic, many marketers are struggling to understand what the crisis means for their email program. Can you keep sending promotional emails or do you need to adjust your email program? And if so, how?

In this webinar, we share the email marketing best practices that help you stay connected with your audience in uncertain times.

  • Learn why email is the most powerful channel to create connections and build trust—especially in challenging times.
  • See examples of brands that have mastered the art of sending empathetic, personal, and helpful emails in times of crisis.
  • Understand how you can avoid common mistakes that can make your email come across as tone deaf and insensitive.
Meet Your Presenters
Jason Rodriguez
Jason Rodriguez Community & Product Evangelist, Litmus
Kristin Bond
Kristin Bond Senior Director of Email Operations, Girl Scouts of the USA
Matthew Smith
Matthew Smith Founder, Really Good Emails