Leveraging Litmus | Make Every Send Count with Advanced Email Analytics

Brands that use Litmus Email Analytics see a 43% higher ROI than those that don’t. Being able to get the insights you need to understand, at a glance, will help you determine what’s most likely to move the needle.  Whether you’re just starting out and want to start embedding tracking codes, or you’re already leveraging Email Analytics and want to learn how you can get more from these insights, we’ve got you covered!

In this session, we talked about why Email Analytics are so crucial to a successful email strategy and we’ll do a deep dive into Litmus Email Analytics, including a live demo followed by a Q&A around the functionality of our email builder.

You’ll learn how to:

• What the data can tell you about your audience and how to optimize your segmentation
• How to create a tracking code and insert it in your ESP
• Ways to apply your testing results to email and other digital marketing platforms