Subscribers expect personalized emails in their inbox full of specific products and messaging that appeals to them as individuals. Marketers know that personalization is a necessity, but many aren’t sure how to execute a successful strategy beyond the usual, “Hello, [FIRST NAME].”

To help you put personalization into action in 2022, we’re taking you behind the scenes with the experts to pull back the curtains on strategies that enhance the customer experience and build brand loyalty.

During this panel discussion, we discussed:

  • How to define the best personalization strategies for specific subscribers
  • Tactically ways to start implementing personalized content
  • Proven techniques that will benefit your business and your customers
  • How to overcome common challenges in personalization
Meet Your Presenter
Shannon Howard
Shannon Howard Customer Marketing Manager at Litmus