Even with ever-increasing digital marketing channels, email continues to reign supreme, delivering an ROI of $36 for every $1 spent in 2020. It’s the ideal channel for not only driving brand loyalty and customer retention, but also for increasing awareness and creating new customers.

In this session, we’ll show you examples from our own prospect email nurtures. You’ll see what we’ve learned and how we’re optimizing our programs for the future, giving you ideas for your own acquisition programs.

At the end of this session you will be able to:

  • Understand how email automations can make nurturing prospects into new customers a breeze
  • Examine your content and goals to determine what to include in each email
  • How to design your email templates to lead to increased acquisition and ROI
Meet Your Presenters
Jaina Mistry
Jaina Mistry Email Marketing Manager, Litmus
Lauren Smith
Lauren Smith Director, Acquisition Marketing, Litmus