The State of Email Innovations

2024 Edition

We surveyed nearly 1,000 marketers to understand their priorities and preparations for the year ahead. Discover what’s top of mind for your peers—and how to prepare your email program for what’s to come.

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The 2024 State of Email Innovations Report

The stats that matter

30%
 of brands plan to increase their overall email marketing spend this year

45%
of teams currently use Artificial intelligence (AI) to help them create email content

72%
of marketers aren’t sure what the ROI of their email program is

Inside the report

Email has sustained its place in marketing strategies for years, but it’s anything but static. Over the course of five chapters, you’ll learn what’s ahead and how to adapt your marketing to stay ahead, including:

  • How email marketing’s role is changing
  • The growing potential for AI in email marketing
  • Which personalization tactics actually move the needle

Get more insights

Discover more insights, data, and trends you can use to future-proof your email program with The State of Email Reports.

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Email marketing made better