2025 reportThe State
of Email
We surveyed nearly 500 marketing professionals to bring you the insider intel you can’t find anywhere else.
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In 2025, it’s about building relationships, not just sending emails
Email marketers are looking beyond open and click rates to connect with their customers on a deeper level.
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29% of marketers believe that advanced AI-driven content generation and analytics will be the biggest change in email marketing in 2025.
Personalization top challenges
17%
Developing the content efficiently
16%
Collecting and analyzing the data
15%
Measuring the impact on email performance
Which of the following personalization strategies has been most effective for your company’s email marketing?
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Get the reportThe battle of the best marketing platform continues...
Report FAQs
Have a question that wasn’t answered below? Send us an email at hello@litmus.com.
The State of Email report is for email marketers and marketing leaders who want to stay up to date on the latest industry data and trends.
We surveyed nearly 700 marketing professionals from the United States, United Kingdom, Canada, Australia, and Ireland who are responsible for email marketing in their role.
Please use the insights in your work as much and as often as possible! Use them to advocate for the value of your email marketing program, to improve your processes and workflows, and even inspire innovations within your program. You can also use this data as email marketing benchmarks internally.
If you cite our reports, we always appreciate a link and a shout-out. Get in touch to let us know where you’ve used the data—we’d love to see how other marketers are using it!
The best way to stay updated with future reports is to sign up for our newsletter. We send a special launch email when new reports go live, and we include new data in our weekly newsletter sends. You can also follow us on LinkedIn to get updates.
