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The State of Email in 2019: The Data, Trends, and Innovations Shaping the Email Industry

We’ve got an update!
Check out the 2020 State of Email report for the latest stats, trends, and advice.

Staying on top of the ever-changing email world can feel like an impossible task. Email clients, platforms, and industry standards continue to evolve. New laws mean finding new ways to reach and speak to subscribers. Customer expectations have soared, as have their options for reading and acting on your emails.

That’s why, every year, we round up the must-know data, trends, and innovations from the past 12 months into a one-stop resource: Litmus’ State of Email Report.

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The 2019 edition of the Litmus State of Email Report analyzes the biggest developments in email client news, market share insights, and key industry updates. Plus, we dive into what those changes mean for your email team and provide hands-on advice to help you meet these challenges and stay at the forefront of email innovation.

Here’s a peek at what you’ll find in the report:

  • Email goes interactive
    In 2018, the entire email experience was transformed, bringing interactivity not just to the email message but also to the inbox itself—and turning both into conversion channels.
  • Email clients evolve
    Apple once again launched several new iPhones. Microsoft overhauled its email client. Gmail introduced new Promotions tab functionality. Discover how these updates affect your email program.
  • Global privacy regulations change
    From GDPR to California’s Consumer Privacy Act, learn what you need to do to stay on the right side of the law and avoid hefty fines.

Download your free report for full access to the data and practical advice that will help you build a successful email program in 2019.

Download the report →

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