Calling all Oracle Eloqua + Responsys users: Our friends over at Oracle have shared that Customer Experience (a.k.a. CX) is a key area their customers (like you!) are focused on. And that’s something we’re focused on too. How to make you love creating emails that, in turn, your customers love. That’s a whole lotta love!
When it comes to successful campaigns, we here at Litmus subscribe to the 3 Ps or Pillars of email marketing: Pre, Post, and Perform.
In our ebooks, Litmus + Oracle Eloqua: The Three Pillars of Successful Email Marketing and Litmus + Oracle Responsys: The Three Pillars of Successful Email Marketing, you’ll learn about each pillar and how to use them to drive your email program (and love the process a whole lot more too!).
Here’s a peek:
PRE | How to create a strong, yet streamlined, pre-send process
It takes a lot of work to get an email out the door, not to mention many teams are juggling multiple campaigns. We dive into the six steps of a reliable pre-send process and how to audit and improve it.
POST | How to use past campaigns to boost future performance
Does your past hold the key to your future? When it comes to email insights, the answer might be yes. There are three steps you need to take to find actionable insights from your email performance that you can use to improve campaigns continually.
PERFORM | How to use subscriber insights to improve other marketing channels
Your email list is an engaged segment of your target audience, which means they can teach you a lot about what drives results. Breaking down silos and sharing insights across teams helps your company make informed marketing decisions.
Plus, we’ll share how you can use Litmus + Oracle to make you feel the customer love at every step during your email workday. <3
Get your copy and feel the love. (You know you want to.)