Megan Moller
Megan is the Senior Director of Lifecycle Marketing at ActivTrak. She was previously the Director of Content Marketing at Litmus and the Director of Content Strategy and Client Services at Sol Marketing.
Latest posts:
The ROI of Email Marketing [Infographic]
We surveyed hundreds of brands about their email marketing practices as well as the returns they get from the email channel. The result: unique insights into the factors that lead to higher email marketing returns—and actionable advice on how you can increase the email ROI for your brand, too.
[Confessions of a Marketer] Apple Mail Privacy Protection (MPP): Webinar Recording + QA
In this webinar, we shared all things Apple Mail Privacy Protection. Watch the recording now and read the Q&A.
The best way to calculate the ROI of an ESP migration
If you’re thinking about making the investment in migrating ESPs—in both time and money—we want to set you up for success on how to measure the move.
Happy customers make us blush: Litmus earns 2021 TrustRadius Top Rated award, among others
TrustRadius and G2 recently honored Litmus as an email marketing leader with 2021 Top Rated and Spring 2021 badges. Find out why Litmus is highly rated.
Considering a new ESP? Top 7 questions you need to ask first
How do you know if it’s time to migrate to a different email service provider (ESP) or marketing automation platform (MAP)? Ask these top questions.
How to Drive Your Email List Strategy
A huge revenue driver is right in front of you: your email marketing list. The right email list strategy will drive list growth, engagement, and revenue.
New CMO. New MarTech stack. What now?
Wondering how to deal with an email migration chosen by a CMO changing up all of MarTech? Let’s look at the positives and see why this can be a good thing.
What Are Subscribers Really Doing in Email?
Find out in our 2020 State of Email Engagment report. Everything from ideal send times and email clients used, to how long subscribers interact with email.
6 Steps: How Marketing Teams Can Achieve the Pre-Send Email Dream
How do you bridge the gap between where you are and where you want to be? It starts by assessing each step in your pre-send workflow.
What happens before your team hits send matters. Here’s why.
An organized workflow can make or break your email program. Here are 6 ways a strong pre-send process makes all the difference.
