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Empower your marketing team: Here’s the business case for Litmus

As a marketing leader, I’m always looking for tools to empower my team. Especially when I keep asking them (grimace) to do more. 😬

Before I worked at Litmus, I worked with clients who I would always advise to put Litmus in their arsenal. Why? Because the two things I look for in a tool when seeking to enable teams are that it:

  • Pays for itself—and then some—in a short amount of time
  • Gives my team back time and makes things easier/more efficient

I was lucky enough that teams I’ve worked with over the years trusted my advice or saw the immediate value Litmus would bring. Sadly, that isn’t always the case. You see the value, but others need you to prove it.

Challenge accepted: proving Litmus’ value

Since we’re on a mission to help marketers like you access what you need to send better email—faster—we set out to get you the info you need to make an ironclad case. So we commissioned Forrester Consulting to conduct a Total Economic Impact™ (TEI) study that examines the return on investment (ROI) organizations could achieve with Litmus by their side.

Based on interviews with four customers, independent analysis, and financial modeling, Forrester determined that an organization could benefit in the following ways over a 3-year period:

  • Save an email team member 1 week per email campaign.
  • Achieve a 301% ROI.
  • Gain efficiencies in email pre-send production.
  • Increase net sales revenue due to improved click-through and conversion rates.
  • Improve new customer acquisition and customer experience.

All with a payback period of less than 3 months.

And while we’re proud of those outcomes, it’s not about us; it’s about you

So, if you’re ready to get more from your email marketing than you ever thought possible, you now have the facts to make your case. Get full details on the study and access it here →

Megan Moller

Megan Moller

Megan Moller was the Director, Content Marketing at Litmus