How many email campaigns do you produce in a week? In a month? In a year? And how smooth is that process?
As our research has shown, a lot of time is spent on email production. Over 40% of marketers take 7 days or more producing a single email campaign. And with 48% of marketers having 6 or more emails in production at once, that means a lot of time devoted to getting emails built, tested, approved, and out the door. But what if you could reduce the production time and costs, allowing your team to focus on talking to customers, testing new ideas, and refining your overall strategy instead?
Email templates can get you there.
In our Ultimate Guide to Email Templates, we dive into why you should adopt a template-based strategy, what goes into a successful template, and how to document your templates to ensure success.
Whether you’re a junior marketer just getting started in the industry, a seasoned email developer looking for tips to improve your own templates, or a marketing leader searching for a multiplier to take your email program to the next level, there’s something here for you.
Jason Rodriguez was the Community & Product Evangelist at Litmus