“Small but mighty” is the perfect way to describe most content teams. A 2020 Content Marketing Institute study found that a third of B2B teams don’t have a dedicated content team at all and 52% of B2C companies have a content department of one.
With a lean team, working with efficiency top of mind is key to helping you make the most of your time. In other words, having a thorough plan of action helps you work smarter (and not harder).
69% of top-performing B2B content teams have a documented strategy. Ready to be a top performer yourself?
Together with our good friends at HubSpot, we’ve teamed up to bring you a guide that will serve as a blueprint for creating an entire content marketing plan that focuses on your desired results. Whether you’re building from scratch or just making a few repairs, we will help you with every step, including marketing templates to develop an actionable game plan.
With these resources, you will be able to:
- Analyze your current content marketing efforts with a SWOT analysis
- Define your buyer personas for your content plans
- Map your content marketing objectives and KPIs
- Plan your work with a content timeline
Creating a content marketing plan doesn’t have to be cumbersome. We’re going to help you step-by-step.
Kimberly Huang is a Content Marketing Manager at Litmus