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Why You Need a Content Marketing Plan [+ Free Templates]


“Small but mighty” is the perfect way to describe most content teams. A 2020 Content Marketing Institute study found that a third of B2B teams don’t have a dedicated content team at all and 52% of B2C companies have a content department of one.

With a lean team, working with efficiency top of mind is key to helping you make the most of your time. In other words, having a thorough plan of action helps you work smarter (and not harder).

69% of top-performing B2B content teams have a documented strategy. Ready to be a top performer yourself?

Together with our good friends at HubSpot, we’ve teamed up to bring you a guide that will serve as a blueprint for creating an entire content marketing plan that focuses on your desired results. Whether you’re building from scratch or just making a few repairs, we will help you with every step, including marketing templates to develop an actionable game plan.

With these resources, you will be able to:

  • Analyze your current content marketing efforts with a SWOT analysis
  • Define your buyer personas for your content plans
  • Map your content marketing objectives and KPIs
  • Plan your work with a content timeline

Creating a content marketing plan doesn’t have to be cumbersome. We’re going to help you step-by-step.

Get the templates

Kimberly Huang

Kimberly Huang

Kimberly Huang is a Content Marketing Manager at Litmus