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Litmus Picks: Our Favorite Webinars of 2018


Litmus hosted eight webinars during 2018, covering a wide range of email marketing topics from email workflows and how to start the year off right to the ESP industry and welcome emails.

Many of that webinars were built around insights and trends from our 2018 State of Email Survey. If you’re one of the 3,000 marketers who completed that survey, thank you from the bottoms of our hearts!

Whether you participated in last year’s survey or not, we hope that you will all take the 2019 State of Email Survey, which is now live. This research wouldn’t be possible without you!

The webinars we did in 2018 include:

That’s a lot of content. More than 8 hours of email marketing insights! (And those don’t include the webinars that did with our partners like Salesforce, SparkPost, and the Email Experience Council.)

Of course, we think every one of those webinars is worth your time, but in case you’d like some guidance on which ones to watch first, we’ve asked members of our marketing team for their top picks.

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Jason Rodriguez’ Pick:

Live Optimization: Supercharge Your Onboarding Emails

While I love all of the webinars we put on at Litmus, the recent Live Optimization webinar holds a special place in my heart. We’ve been hosting Live Optimization sessions at our conferences for years, giving tons of feedback on real-life email campaigns to a lot of email geeks in the process. It’s always been one of our most successful sessions at events, so we thought it’d be fun to bring to everyone online.

Turns out we were right. Many excited email geeks tuned in while a few of us Litmus folks and our good friend and email expert Val Geisler optimized as many onboarding and welcome campaigns as we possibly could in an hour. Although Live Optimization is one of the more casual things we host, it’s always packed with insights and improvements that you can take away and apply to your own campaigns.

Watch the full on-demand webinar →

Bettina Specht’s Pick:

The Trends Transforming the Email Service Provider Landscape

Finding an email service provider (ESP) that fits your team’s needs is crucial to overall email program success. But finding that perfect ESP—the one that’s affordable but has all the functionality you need, the tool that’s easy to use but allows for your program to grow more complex going forward—can feel like an impossible task. Our webinar “The Trends Transforming the Email Service Provider Landscape” is my favorite because it helps marketers make this daunting task a little bit easier.

Based on the findings of our first-ever State of Email Service Providers report, we provide data on which ESPs are most popular with brands similar to yours, walk through what’s involved with switching ESPs, and show how third-party tools can help balance any weaknesses your ESP might have.

If you are considering switching ESPs or are looking for ways to get more out of your existing email tech stack, this webinar is for you!


Jaina Mistry’s Pick:

Email Tactics Customers Hate

The key takeaway from this webinar that stands really stands out for me is:

Just because something is legal, doesn’t mean you’re protected from harm.

There are plenty of email marketing tactics marketers currently use that are seen as acceptable because they’re not illegal. However, these tactics can negatively impact your company due to how these tactics treat your customers or subscribers. Even something as innocuous as a subscribe form pop-up could be having a negative impact, if it’s not been properly implemented or tested.

As marketers, it’s our responsibility to put the subscriber first and put ourselves in their shoes to ask ourselves: If I received this email, what would my reaction be?


Chad S. White’s Pick:

Key Insights from a Year of State of Email Research

This webinar blends together takeaways from nine of the 11 reports Litmus released during 2018, so it’s a great way to get a sense of much of the research we’ve done recently.

Beyond that, the webinar has an important unifying theme:

Brands can’t react to events they can’t see.

Our research shows that having a poor visibility into QA and the subscriber experience means that email mistakes slip by unnoticed and brands miss the opportunity to send an apology email to make amends. Having poor visibility into deliverability means that brands are blacklisted and their emails blocked without them being aware, which means they don’t try to fix those issues. And having poor visibility into email marketing return on investment means that brands under-report their performance, which weakens their ability to get budget to invest more and grow their returns further.

This theme of visibility empowering action is just one thread that weaves its way through our research. You can check out all of our report here.



More Litmus Picks for 2018

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