You already know Litmus will help you create better emails faster, but is your team or manager onboard? We’ve got your back. Use our three-step guide to getting buy-in for Litmus.
Step 1: Educate your team
Did you know the return on investment (ROI) for email is a whopping 36:1? Companies that aren’t investing in email are not only leaving a huge amount of revenue on the table, but they’re falling behind competitors who are leveraging the channel to its highest potential.
Additionally, emails can have over 300,000 different rendering combinations. And with updates every 1.2 days, there’s no shortage of factors that can affect how your emails render and function.
These include your subscriber’s email service provider, email client, web browser, operating system, screen size, image settings, and more. This is why rigorous testing needs to be part of every email marketer’s workflow to guarantee a great brand impression and customer experience.
In short, Litmus helps protect your brand reputation, streamline your email workflow, and maximize your email program’s ROI.
|“Litmus allows us to catch errors more easily, and helps us be more aware of how our emails look to our subscribers—insights we did not have before.”|
Sean Kennedy, Senior Marketing Ops Analyst at Zapier
Step 2: See how other companies solved their email challenges with Litmus
Thousands of brands trust Litmus to maximize productivity throughout the entire email creation process. See how teams across every industry, company size, and location solve their most pressing email challenges with Litmus.
Step 3: Convince your team
Download our full buy-in guide to dive deeper into how to gather proof to educate your team and make the case to get buy-in for Litmus. In step three, we’ll offer actionable ways to help you handle objections like a pro.
Originally published on August 22, 2017, by Jaina Mistry. Last updated October 19, 2022.