To be truly successful, marketers need to break out of their silos and use the power of email across channels. But when you’re struggling to just keep up with what’s trending in email, how are you supposed to stay on top of other channels, too?
Our friends at HubSpot have you covered. With statistics from 3,400+ marketers and knowledge from nine leading industry experts, HubSpot’s 2020 Marketing Trends report gives you an overview of the hottest trends across nine marketing channels, including SEO, social media, and, of course, email.
Email’s role in the digital marketing mix
Where does email fit into the ever-changing digital marketing world?
Smart marketers have noticed email isn’t slowing down any time soon, and they’re willing to put their money where the results are. Our research revealed that 49.5% of marketers planned on raising their email marketing budget in 2019, so companies who don’t at least match the efforts of their competitors could risk falling behind.
But where should you focus your email marketing efforts? HubSpot asked us to take a deep-dive into the data and trends that highlight where you can improve your email marketing in 2020. Here’s a sneak peek at what we cover for email marketing:
- Start using email to inform your other marketing channels. With the right tools, email marketing is your most measurable channel—and it has the power to drive results across all channels in your marketing toolkit. We walk through ways you can break out of your silo and share your learnings with other teams.
- Death to batch and blast campaigns. The time for one-size-fits-all campaigns is over. Email segmentation and personalization is the present and future—and we show you why.
- Experiment and iterate on your email campaign process. Embracing and experimenting with new trends like Dark Mode and interactivity takes time and effort—but it also gives brands the opportunity to stand out in a crowded inbox. We round-up the trends you can’t ignore.
Ready to uplevel your email marketing—and your entire marketing strategy—in 2020? HubSpot’s report is a great place to start.
Whitney Rudeseal Peet was a Digital Marketing Specialist at Litmus