Whitney Rudeseal Peet
Whitney is a Freelance Proofreader at Book Launchers and was previously Moderations Lead at Toontown Rewritten. She's worked at a variety of fantastic companies including Salesforce Pardot, MERGE Atlanta, Litmus, Calendly, and Checkr.
Latest posts:
[Report] How To Scale Your Email Program Without New Headcount
Is your email marketing program resourced for success? We look at the two components of resourcing: staffing and tools.
Make Email Collaboration Easier and Faster with Folder Sharing in Litmus
With Folder Sharing in Litmus, it’s easier than ever to collaborate on complex, multi-email campaigns.
How To Get Actionable Email Insights and Share Results… Fast
The latest enhancements to Litmus Email Analytics make it easier to get the email insights you need to improve future campaigns and share those insights to drive success across your marketing portfolio.
Build More Quality Emails, Faster with Litmus’ Visual Editor
Learn more about Litmus' visual email template builder for you and your whole team.
[Report] How to Improve Email Review Cycles and Approvals
Download your copy today to get full access to the data and advice that will help you create an effective and efficient email approval process.
New in Litmus: Visual Editor, Folder Sharing, and More
Thanks to the newest updates coming soon to Litmus, it’s never been easier to get high-performing campaigns to market faster—with no additional resources necessary.
The Dos and Don’ts of Customer Appreciation Emails
If you’re looking to get started with customer appreciation emails—or improve the ones you already have—keep these dos and don’ts in mind.
[Ebook] Create Personalized Email Experiences That Keep Your Customers Coming Back for More
Whether you’re just dipping your toes into the power of dynamic content or an expert looking to stay at the forefront of email innovation, this ebook has the resources you need to bring your campaigns to the next level.
Get more out of SAP Marketing Cloud…now with Litmus!
Today, we’re so excited to announce that we’ve added another ESP to our arsenal! Litmus now integrates with SAP Marketing Cloud, bringing the power of Litmus Email Previews into SAP’s Content Studio.
Genuine, Empathetic, and Subscriber-Centric: 5 Examples of Great Email Communication During COVID-19
There are so many brands out there during this time pivoting their messaging to solely focus on helping subscribers, keep everyone up to date on what they’re doing to ensure the safety of their customers and employees, and remain as helpful as possible, no matter what that might look like. What works for one brand might not work for another but it’s always helpful to learn, so we pulled together some examples from brands across different industries—empathetic emails that were just right for their products and audiences.
10 Ways You Can Use Email Insights Across Your Entire Company
Every marketer is looking to make data-driven decisions for their respective channel or program, so they can get the best possible results—and chances are that your entire marketing organization will benefit from subscriber insights. Here are a handful of scenarios where you could share subscriber insights across your team—and even across other departments—to help with strategy.
Litmus Integrations Deep Dive: Webinar Recording + Q&A
Multiple ESPs, Trello, Slack, Dropbox, Dreamweaver… no matter which tools your team uses, Litmus meets you where you work to improve your campaigns and simplify your workflow. Catch up on our latest customer webinar all about Litmus integrations, how they work, and how they can save you and your team time.
How to Win Subscribers Back: 5 Tips for Creating Effective Re-engagement Emails
Your subscribers are inundated with thousands of marketing messages every day, so it’s easy for messages to get lost in the noise. If they haven’t engaged with your emails for a while, maybe it’s because they’re getting lost in that noise—or maybe they’re just not interested in hearing from you anymore, but haven’t unsubscribed yet.This is exactly where a re-engagement email comes in. Re-engagement emails can serve a few different purposes: letting your subscribers know what they’re missing out on with your content, giving your subscribers options to opt-down or officially unsubscribe, or just seeing why they haven’t been engaging with your emails. Here are 5 tips for creating re-engagement emails that will bring your subscribers back.
5 Productivity Killers for Email Teams: Webinar Recording + Q&A
Why are most email teams less productive than they’d like to be? We teamed up with the productivity experts from Trello to look at the biggest mistakes that kill team productivity and share what you can do to help your team create better emails, faster.Didn’t have a chance to watch the webinar live? Don’t worry. You can access the full recording and slides at any time and read the Q&A here.
[Report] The Digital Marketing Trends Every Email Marketer Must Know
Where should you focus your email marketing efforts? For their 2020 Marketing Trends report, HubSpot asked us to take a deep-dive into the data and trends that highlight where you can improve your email marketing in 2020. Here’s a sneak peek at what we cover for email marketing.
2020 State of Email Report: The Beginning of a New Email Decade
It’s 2020 and the beginning of a new decade. What hasn’t changed over the last 10 years? Email continues to reign as the channel of choice for marketing and business communications for consumers in all age groups, long after everyone predicted it would die out.This year’s edition of our State of Email report details the key information you’ve come to rely on like email client news and key industry updates, but for 2020, we also look into the future with the help of Litmus team members and top thought leaders around the email industry.
Email Marketers, It’s Time to Break Out of Your Silos
After you’ve worked hard on your email campaigns, sent them to your subscribers, and analyzed the results… what’s next?Email marketers, it’s time to look beyond the email channel on its own. The best email marketers don’t just send great campaigns and evaluate what’s working. They also communicate the power of the email channel across the marketing organization and beyond.
[Report] 2019 State of Email Service Providers
In our second annual State of Email Service Providers report, we take a look at the top ESPs by team size and structure, location, industry, send frequency, and email program details. We’ll also take a look at how many ESPs brands use, depending on their team size and structure. Plus, along the way, we’ve asked some of the top ESPs to chime in on what makes them a great tool for marketers like you.
Really Good Email Design Trends: Webinar Recording + Q&A
Your subscribers are bombarded with thousands of messages across various channels and it’s harder than ever to make your brand stand out. One way to cut through the noise? Impress them with really good email design.In this webinar, we took a look at email design trends through the years. How did email look in the early 2000s? Which trends joined the winners’ circle in 2019? And what’s gonna be huge in 2020—or even 2030? The Really Good Emails team joined us for a trip down email design memory lane and helped us make predictions on what comes next.Didn’t have a chance to watch the webinar live? Don’t worry. You can access the full recording at any time and read the Q&A below.
New in Litmus: Email Client Recommendations, Image Support in Proof, Dynamic Content Testing, and More
In October, we announced the all-new, redesigned Litmus platform. We put your email at the center of Litmus, and now we’re making the experience even better. Our latest update comes with features that will help you test wherever you build, ensure you’re testing the email clients and devices your subscribers care about most, and streamline the email design review and approval process. Here’s what’s new.
Litmus Live San Francisco 2019: A Recap in Tweets
Litmus Live 2019 has come to a close, with our last stop in San Francisco last week. As always, we had an incredible two days with email geeks across dozens of sessions, three workshops, and networking opportunities.Couldn’t make it to San Francisco? We pulled together our favorite takeaways and advice shared on Twitter during Litmus Live SF.
#LitmusGives: How Our Employees Contribute to Their Communities
Last month, we introduced our October Month of Giving, highlighting our company’s core value of “Be Beyond Litmus.” This value highlights our employees’ activity in their communities, both inside and outside Litmus, and includes a Volunteer Time Off (VTO) day every year to volunteer for the organization of their choice.We’re thrilled that so many of our employees decided to join in and use their VTO day in October to support many different organizations. Curious about those organizations and how the Litmus team supported them? Read on to learn a little bit more about each charity.
5 Pain Points That Slow Down Your Email Workflow: Webinar Recording + Q&A
Getting an email out the door involves a multitude of steps, tools, and stakeholders. A streamlined process keeps projects moving quickly and ensures high-quality output. A broken or labored process, on the other hand, can be damaging to your program and your team.But what slows down email workflows—and where do mistakes creep in? For our 2019 State of Email Workflows research, we asked 3,000+ email marketers how they get campaigns out the door and what challenges they face along the way. In this webinar, we shared how you can tackle these pain points head-on and provided actionable advice on how to improve your email workflow. Didn’t have a chance to watch the webinar live? Don’t worry. We've got the full recording and Q&A for you.
Win a Ticket to the Last Litmus Live of the Year
Just like that, we’re only a couple of weeks away from closing out Litmus Live with our third and final conference of the year, Litmus Live San Francisco (November 14-15).We are so excited to bring the email community together for a third premier opportunity to learn the latest in email marketing, and with a little bit of luck, you can be a part of it too—for free! Taxi for Email is teaming up with us to give one lucky email geek a free ticket to Litmus Live San Francisco.
The 9 Big Changes to Email You Must Know Now: Webinar Recording + Q&A
You may think that email is pretty much what it is.... a tweak here or there but mostly the same as it ever was. There's a misconception that the email channel hasn't really changed in decades, but that couldn't be further from the truth.Email is constantly evolving and changing. Best practices come and go in reaction to shifts in subscriber preferences, policy changes, and products made by Google, Microsoft, and many more major players. So if you want to make the most of email as a marketing channel, knowing exactly what these email moves are and their impact on your company's email initiatives is not an optional exercise (or at least it shouldn't be). For this webinar, we teamed up with Jay Baer from Convince & Convert to walk through the 9 big changes to email you really need to know—and two you might not need to spend as much time on.Didn’t have a chance to watch the webinar live? Don’t worry. You can access the full recording at any time and read the Q&A below.
[Report] 2019 State of Email Workflows: From Pre-Send Planning to Cross-Channel Integration
What does the ideal email workflow look like?In our fourth annual State of Email Workflows report, we use insights from 3,000+ email marketers to take a detailed look at how teams get email campaigns out the door at every step.
Litmus Live Boston 2019: A Recap in Tweets
Litmus Live Boston has come and gone—and our couple of days with email geeks was packed with amazing sessions and workshops, networking, and a seriously busy Twitter feed.Couldn’t make it to Boston? Feeling some serious email geek FOMO and thinking about joining us in San Francisco in November? We pulled together our favorite takeaways and advice in tweet form.
[Ebook] The Top 8 Email Campaigns from HubSpot & Litmus
Are you working hard to make your emails a little better every day? Us too. One of the best ways to drive email performance and improve campaigns is to put a laser-focus on the emails that really worked—the grand slam emails that outperformed other emails by a long shot.In this ebook, the email marketing teams at Litmus and HubSpot share their proudest email moments, along with actionable advice on how to apply the strategies that worked for us to your campaigns, too.
Win a Free Ticket to Litmus Live Boston 2019 from Constant Contact
We are so excited to bring the email community together for a premier opportunity to learn the latest in email marketing, and with a little bit of luck, you can be a part of it too—for free! If you missed out on our giveaway with Boston patron Taxi for Email earlier this month, you’ve got another chance: Constant Contact is teaming up with us for a Litmus Live Boston ticket giveaway.
What it Takes to Scale Your Email Program: Webinar Recording + Q&A
Sending great email isn’t easy. But sending great email at scale is a whole different challenge. How do you set up your program to handle more—and more complex—campaigns, all while keeping your brand voice and email quality consistent?In this webinar, experts from Litmus and Salesforce share the secrets to growing your email program the right way and talk through the three pillars that make the foundation of a scalable email program: people, processes, and tools.Didn’t have a chance to watch the webinar live? We've got the full recording and Q&A for you.
Taxi for Email Wants to Send You to Litmus Live Boston for Free
We are so excited to bring the email community together for a premier opportunity to learn the latest in email marketing, and with a little bit of luck, you can be a part of it too—for free! Taxi for Email is teaming up with us to give one lucky email geek a free ticket to Litmus Live Boston.
The Dos and Don’ts of Unsubscribes
More unsubscribes means less people in your database, less people that receive your emails—and less return on investment for your email program. Right?Wrong. Unsubscribes can actually be a good thing for your brand. If you’re looking to improve your unsubscribe process, keep these dos and don’ts in mind.
Litmus Live London 2019: A Recap in Tweets
Last week, we held our first conference of the year—Litmus Live London. Our day with Europe’s finest email geeks was jam packed with inspiring sessions, networking, and tons of excellent takeaways.Couldn’t make it to London? Interested in what the hubbub was about and thinking of joining us for Boston or San Francisco later this year? Don’t worry. Twitter was abuzz with quotes and actionable advice all throughout the day, and we’ve rounded up our favorites here.
Email Marketer, Party of One: The Communities You Should Join to Feel Less Alone
Raise your hand if you didn’t start your career in email and just sort of… ended up there. Maybe it was the natural next step, maybe you took over someone’s responsibilities when they left, or maybe your company decided to add an email program to their overall marketing strategy. Others wrangle email as one of their multitudes of other responsibilities.If you’re an email marketing team of one at your company or just need some extra support, take a deep breath: you are not alone. The email community is alive and well, and there are many ways you can connect with people just like you all over the world. Here are some of our favorites.
[Litmus Live Videos] Email Accessibility Tips from the Pros
Accessibility matters. Whether your motivation is ethical, legal, or financial, the simple fact is having accessible emails ensures more people can consume your content.We curated the most popular Litmus Live sessions around email accessibility to give you insights into how some of the world’s best email marketers make their emails accessible to all of their subscribers.
What Makes a Really Good Newsletter: Webinar Recording + Q&A
Newsletters—recurring roundups of news, tips, or product updates—are one of the most popular content formats in email marketing. But they’re tough to do right. How do you design a newsletter that’s so dang good it engages your audience week to week or month to month?In this webinar, email geeks from Litmus and Really Good Emails look at the brands that have mastered the art and mad science of sending awesome newsletters. Didn’t have a chance to watch the webinar live? Don’t worry. You can access the full recording and the emails we reviewed and read the Q&A here.
Win a Ticket to Litmus Live London 2019
We are so excited to bring the email community together for a premier opportunity to learn the latest in email marketing, and with a little bit of luck you can be a part of it too—for free! We are happy to share that this year’s patrons are here to offer you a chance to win your way to Litmus Live London!
How to Use Litmus to Test and Troubleshoot Emails with Litmus Builder
We know that building an email and testing it across different environments is hard, but Litmus Builder—our code editor made for email developers—makes it a whole lot easier. And of course, we use it in our own email process, too!Here's a behind-the-scenes look at how we use Builder to test and troubleshoot our own emails before we send them.
When It’s Time to Let Go: 5 Tactics to Improve the Unsubscribe Experience
How can you make the unsubscribing process a great experience for your subscribers while at the same time keeping your email marketing goals in mind? Here are 5 techniques that benefit both subscribers and marketers.
Tool Tips: The Third-Party Email Analytics Tools Marketers Use Most
While many email service providers supply good data on the performance of your emails, they don’t let marketers see the whole picture. In our State of Email Survey, we asked thousands of marketers if they use third-party analytics tools and if so, which ones they use. Here’s what we found.
Email Marketing Budget Changes in 2019: Where Email Teams Invest More—And Where They Cut Back
Whether email marketing is a new part of your business or an established component, building your budget for the year—and deciding how exactly you’ll spend it—can be a daunting task. Did you ever wonder how your peers spend their email marketing dollars?In our State of Email Survey, we asked thousands of marketers how their email marketing budget would change in 2019 and whether they’re looking to increase or decrease investments in omnichannel integration, their email marketing tech stack, their staff, and more. Here's what we found.
Supercharge Your Transactional Emails: Webinar Recording + Q&A
Do you want to create the perfect transactional email? In this webinar, special guest Becs Rivett-Kemm and the Litmus team reviewed transactional emails from your peers and provided hands-on design feedback, copywriting suggestions, and strategic takeaways that you can apply to your own campaign. Catch up on the webinar recording and read our Q&A!
5 Tips for Creating Great Onboarding Emails
When it comes to new subscribers, first impressions speak volumes. Your first outreach sets expectations for the new relationship, and how you go about it matters. Now more than ever, subscribers are looking for personalized content right when they ask for it, so setting up and maintaining an onboarding email or welcome series is vital to subscriber retention and success.But how do you create the perfect onboarding email?