Raise your hand đââď¸ if youâve got a ton of emails in production at the moment, and those emails take at least 2 weeks each to produce.
Go ahead, raise âem high. No one will see you (probably).
Keep your hands raised if youâre going through this and you wouldnât want to get more high quality emails out the door while giving your email developers the time they truly need to drive innovation.
No more hands are up! Great, youâre in the right place. Weâre the same way here at Litmus and weâve built a tool just for you. Visual Editor in Litmus Builder enables flexible, intuitive email creation so anyoneâthatâs right, anyoneâcan produce emails, no matter their technical skill. But donât just take our word for it.
âThe Visual Editor in Litmus Builder empowers our teamâdevelopers and marketers alikeâto quickly and effortlessly create emails. Itâs intuitive and easy to use, and makes creating emails a breeze for everyone, regardless of their technical background. With Visual Editor, we can build an email in a matter of minutes, saving us critical time to focus more on innovation and driving results.â
– Chris Greufe, Senior UX Designer, Duke Energy
So how does Visual Editor work? Itâs easyâno long, complex implementation process here.
1. Create your template from scratch or add your existing templates to our Design Library.
Getting started with Visual Editor is easy. You probably fall into one of these camps:
- I already have my templates ready to go!
- I need to build templates.
- I want to use one of Litmusâ pre-tested templates.
If youâre in the first or second camp, youâll want to head over to the Design Library. In the Design Library, you can add your existing templatesâor create new ones. Once theyâre in the Design Library, theyâll be readily accessible to your entire team (and you can finally rest-assured that everyone will be using the most up-to-date resources). Weâll automatically lock down your brand guidelines, like font type and color, to ensure every email is on-brand.
Havenât heard of our Design Library? Check out more info here.
If youâre in the third campâyou want to use one of our pre-tested templatesâsimply hop down to the next step.
2. Create a new email project and pick your template.
Time to put those beautiful templates in Design Library to work! When you go to create a new email in Litmus, click âBuildâ and choose the template youâd like to use. Youâll automatically be dropped into Visual Editor in Litmus Builder.
3. Click on any element in the preview pane to update images, text, and linksâor remove or duplicate sections (without touching code!).
Now itâs time to add that something special to your email. Depending on how your template is set up, youâll be able to:
- Update text, images, or hyperlinks to the content needed for the email.
- Move an emailâs content blocks up and down if youâd like to mix things up a bit.
- Remove elements of the template from the email youâre working on. (Maybe you donât need that second CTA for this one.)
- Duplicate elements that you need more of, like an extra piece of information in a bulleted list.
If there are certain sections of your email that arenât editable or movable, thatâs because the template creator chose to restrict that section (Developer tip: Use Partials in your template to restrict editing of certain sections!).
If you accidentally remove a section of your email, donât worryâyou can easily undo that change. And if you need to duplicate a section multiple times, thereâs a redo button for that purpose, too.
4. Make sure your email is pixel-perfect.
Before you send out the email you built in Visual Editor, you want to make sure itâs rendering well in all email clients and approved by all stakeholders, right? Weâve made that easy too. You can preview, test, and get your emails reviewed and approved in one centralized location in Litmus.
Ready to save time AND scale your email program?
âWe send emails to millions of users each week; with over 150 newsletters across 20+ brands to account for, every minute matters to us. Creating email at scale can be difficult, and Litmusâ Visual Editor helps minimize the technical challenges and guesswork that come with coding. Visual Editor simplifies the process of adding content to our templatesâwithout extensive coding experienceâand allows us to focus more on collaboration and creating high-performing emails. Itâs not only beneficial for production, creativity and efficiency, but it provides an opportunity to enhance our entire marketing mix and strategy.â
– Jesse Blanner, Design Director, Meredith Digital at Meredith Corporation
Itching to build your emails in Visual Editor? Check it out in your Litmus account today. Donât have a Litmus account yet? Start a free trial or talk to a Litmus expert for help getting started.
Whitney Rudeseal Peet is a Freelance Proofreader at Book Launchers.
