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Take the 2020 State of Email Survey and Help Us Give Back to the Community


We believe in the power of data-driven industry research. Reliable industry insights help all of us benchmark our programs against our peers, identify trends, uncover opportunities for improvement—and ultimately, help push the industry forward. 

We’re excited to share that Litmus’ 2020 State of Email Survey is now open—and we’d love to ask you for about 20 minutes of your time to fill it out.

Take the survey →

Your responses will help us create the 5th annual snapshot of the state of the email industry, and like every year, we’ll turn your responses into the free industry insights and benchmarks you’ve come to expect from us. 

But this year, your contribution will have an even bigger impact. For every completed 2020 State of Email Survey, Litmus will donate $1 USD to Women of Email, a non-profit association that does incredible work to support women in the email industry.  

#EmailGeeks, make your voice heard! Litmus’ 2020 State of Email Survey is now open and every survey completed creates a donation for Women of Email. 💌
Take the survey now.

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About Women of Email

Women of Email is an association aimed at promoting leadership and cultivating professional growth among women in the email space. Through partnerships, a speakers bureau, and a very active online community, Women of Email helps its more than 4,300 members become better email professionals. The organization has placed its members in more than 100 speaking opportunities at conferences and other events, and connected thousands of women with each other, resulting in mentoring, career opportunities, and friendships.

How Women of Email supports the industry in times of COVID-19

  • Connecting email marketers who lost their job with companies that are looking to hire email professionals
  • Offering virtual happy hours and other ways for community members to connect and network 
  • Providing career guidance and transparency over industry standards for salaries to help close the gender pay gap
  • Providing thought leadership from members on various industry webinars and articles around email strategy during the pandemic
  • And more!

Plus, together with Women of Email, we’ll use survey results to create data-backed insights into the state of women in the industry, the share of women in leadership positions, the gender pay gap, and more.

Ready to take the survey? Let’s go. 

We’d also love it if you shared the survey on LinkedIn, Facebook, or Twitter. If you have any questions, please reach out to us.

Thank you for your support. 

More details about the donation

Litmus’ 2020 State of Email Survey will be open from April 28, 2020, to June 23, 2020. Litmus will donate $1 USD to Women of Email, a 501(c)3 non-profit association, for every survey that is completed during that period, up to a total donation amount of $4,000. 


Bettina Specht

Bettina Specht

Bettina Specht was the Senior Content & Lifecycle Campaigns Manager at Litmus