Bettina Specht
Bettina is the Product Marketing Lead at Beefree, a no-code HTML email builder and editor, and the CEO of People-First Jobs, a community and job board. Previously, she was the Head of Product at Postmark and a Marketing Manager at Litmus.
Latest posts:
[Ebook] How to Transform Your Email Team Into a Source of Strategic Insights
The Three Pillars of Successful Email Marketing | Part 3: …
Take the 2020 State of Email Survey and Help Us Give Back to the Community
Along with Mark Robbins from Salesforce, Marcel Becker from Verizon Media, and Jon Harmer from Google, we shared how the inbox is adapting to changing customer expectations and moving towards a more dynamic experience. We covered how topics like AMP, interactive email, privacy requirements, design trends, and more are changing the inbox experience today and in the years to come.Didn’t have a chance to watch the webinar live? Don’t worry. You can access the full recording and read the Q&A.
You hit send. Now what?
Along with Mark Robbins from Salesforce, Marcel Becker from Verizon Media, and Jon Harmer from Google, we shared how the inbox is adapting to changing customer expectations and moving towards a more dynamic experience. We covered how topics like AMP, interactive email, privacy requirements, design trends, and more are changing the inbox experience today and in the years to come.Didn’t have a chance to watch the webinar live? Don’t worry. You can access the full recording and read the Q&A.
The Future of the Inbox: Webinar Recording + Q&A
Along with Mark Robbins from Salesforce, Marcel Becker from Verizon Media, and Jon Harmer from Google, we shared how the inbox is adapting to changing customer expectations and moving towards a more dynamic experience. We covered how topics like AMP, interactive email, privacy requirements, design trends, and more are changing the inbox experience today and in the years to come.Didn’t have a chance to watch the webinar live? Don’t worry. You can access the full recording and read the Q&A.
[Ebook] The Three Pillars of Successful Email Marketing I Part 1: PRE
Email has the potential to be a real game-changer when …
Which email clients should I test in?
Email rendering is complex, with as many as 15,000 variations out there, so how should you decide which email clients are a priority? Here are three different ways you can approach your email testing and troubleshooting process and the benefits and drawbacks that come with each.
3 Predictions for the Future of Email Teams
The email industry is constantly changing, but how will the ever-changing industry impact what email teams look like in 2020 and beyond? Which skills will be in hot demand in the future, and how can managers set up their email teams for future success? We asked leading industry experts how they see email teams change in the years to come. Here are their predictions.
The Future of Email in 2020 and Beyond: The Email Marketing Trends That Will Really Matter
The email industry is constantly changing, but what are the trends that really matter in the years to come—and how can marketers prepare?We asked leading industry experts to share their visions for how some of the most crucial elements of email marketing will change in the next decade. In our ebook The Future of Email in 2020 and Beyond, you’ll find their collective predictions for email’s future. Plus, we've created an infographic that covers the most crucial trends.
Simplify Your Email Workflow with the Litmus Power-Up for Trello
Email marketing comes with a lot of moving parts and, sometimes, it’s hard to stay organized. That’s why many teams rely on various tools to keep them on task, on time, and on budget. Great tools can help make the tough job of getting a perfect email out the door a whole lot easier—but we believe that the true magic happens when those tools speak to each other and help you automate the steps you’d otherwise have to do manually.Today, we’re excited to share that Litmus now integrates with one of the most popular project management tools for email marketers: Trello! With the new Litmus Power-Up for Trello, it’s easier than ever to sync your email projects between Litmus and Trello for a more seamless workflow, improved collaboration, and less time wasted jumping back and forth between tools.
Litmus + Really Good Emails: See How Your Favorite Emails Look Across Email Clients
We’re thrilled to share that we’ve teamed up with the team at RGE to bring Litmus’ Pre-Send Testing right into RGE—so you can see whether the emails you draw inspiration from look great in different email clients and whether or not they follow key accessibility best practices.
[Slide Template] Your Email Year in Review: Program Performance Reporting Made Easy
The most crucial step to successful marketing planning for the year ahead is understanding how your email channel performed over the past months. But what are the key questions you should ask when evaluating your program—and how do you effectively communicate your learnings to all stakeholders? With this free presentation template, putting together your annual email program performance recap just got a whole lot easier.
Animation in Email: 3 Mistakes You Shouldn’t Fall For
Earlier this year, we identified animation as one of the top email design trends for 2019. Email marketers everywhere are looking to create dynamic, engaging emails with the help of animations—whether that’s through the use of animated GIFs or code-driven CSS animations.But to truly take advantage of the power of animations, you have to use them the right way, said Evan Diaz from Lucky Red Pixel in his talk at Litmus Live Boston this year. Unfortunately, marketers don't always do that. If you’re considering adding animations to your next campaign, make sure you don’t fall for these common mistakes.
Supercharge Your Email Process & Improve Collaboration With Litmus’ Free Email Workflow Trello Template
If you work in email marketing, you know that getting a great email out the door isn’t easy. From copywriting to designing, coding, getting feedback from your team, and analyzing results post-send, the process involves a multitude of steps and stakeholders. Keeping on top of all of this can feel like an impossible task.There’s one secret to keeping the moving pieces together to shape a well-oiled email marketing machine: It’s building a bulletproof workflow with seamless cross-team collaboration. We teamed up with our friends at Trello to bring everything we’ve learned about the perfect email process into a Trello template that you can copy and make your own—and, ultimately, make your email workflow more seamless.
October News from Litmus: The New, Redesigned Litmus; Aggregated Email Reporting; and Spam Testing Made Easy
Litmus has gotten a refresh—and it’s a big one. With a complete overhaul of the Litmus solution, we’re making it easier than ever to build, edit, test, review, and analyze every email in one seamless view. But the remake of the Litmus UI isn’t the only news. Here’s a round-up of the October updates to Litmus that you shouldn’t miss.
#LitmusGives: How the Litmus Team Spends Their Volunteering Time Off
We’re proud that many of our Litmus team members are engaged with local charities and nonprofit organizations all over the world—and Litmus wants to support them in making a difference in their local communities. That’s why we’re offering volunteering time off (VTO)—that’s a paid day off work that every Litmus team member can use to volunteer at an organization of their choice.Curious how the Litmus team uses that VTO day? Four members of the Litmus team share their stories.
RE: Misleading Subject Lines
Crafting a perfect subject line isn't easy. But sometimes, marketers take it a step too far. Rather than earn their subscribers’ attention with a subject line that connects with their needs, emotions, or aspirations, too often, we see brands using deceptive subject lines to trick their subscribers into opening. It's a dangerous approach that damages subscribers’ trust, hurts your brand image, and violates anti-spam laws.
3 Ways to Save Money on Your Litmus Live Ticket
Would you love to join Litmus Live, but you’re looking for ways to save money on your ticket? There are a few ways you can save money. Here's how.
How to Make Email for Everyone in 3 Easy Steps: Webinar Recording + Q&A
Email accessibility has been voted one of the hottest email design trends of 2019, and is now a priority for the majority of brands. But it’s also true that many marketers don’t know how to get started with making their emails more inclusive.Implementing accessibility best practices is easier than you think. In this webinar, Litmus’ accessibility experts, Jason Rodriguez and Alice Li, walk through the stats and research that prove investing in accessibility is worth it and share the 3 steps you’ll have to take to create better email for everyone. Didn’t have a chance to watch the webinar live? Don’t worry. We've got the full recording and Q&A for you.
Putting out Fires vs. Preventing Them From Happening: The Difference Between Pre- and Post-Send Deliverability Tools
It’s an email marketer’s nightmare: Your emails were delivered to the spam folder for a large chunk of your subscribers. It’s situations like these when many brands turn to deliverability monitoring tools and consulting services to fight deliverability emergencies. There are great tools out there that help you get to the bottom of issues when they happen. But what’s even better than having the tools to put out fires? Preventing them from happening in the first place! That’s where pre-send spam testing tools come in. Here’s the difference between pre- and post-send deliverability tools—and why you might need them both.
New in Litmus: Seamless Integrations with Google Drive, Dropbox, and OneDrive
We know that manually getting your code into Litmus can open up the opportunity for mistakes, so we’re set on a mission to integrate more seamlessly with tools your team relies on the most. Today, we’re excited to introduce our newest addition to Litmus’ suite of integrations: Direct connections to your favorite cloud storage tools—Google Drive, Dropbox, and OneDrive.
New in Litmus: Optimize Email Accessibility, Integrate With Your Cloud Storage Tools, Easier Tracking Code Handling, And More
We’re excited to share that Litmus released an update and now comes with new features and enhancements that help you streamline your email production process and expand your testing to ensure that your campaigns are nothing but perfect for everyone. Here's what's new.
Accessible Email Made Easy: Introducing Accessibility Checks in Litmus
Accessibility matters and marketers know it. Email accessibility has been voted one of the hottest email design trends of 2019, so it’s no surprise that for the majority of brands email accessibility is now a priority. But it’s also true that many marketers don’t know how to get started with making their emails more inclusive. It’s our goal to help marketers like you create emails that look great and perform on every device and for every subscriber. And starting today, optimizing your emails for accessibility is getting a whole lot easier. Introducing Accessibility Checks in Litmus Checklist.
[Infographic] The 2019 Email Client Market Share
What's the most popular email client? We analyzed more than 10 billion email opens to find out. In our 2019 Email Market Share infographic, we take a look at mobile, webmail, and desktop opens over the course of the year, providing insights into why these changes occurred and how they may affect your email campaigns.
3 Reasons Why Email Testing Boosts Email Performance
When done right, email marketing drives business results like no other channel does. But a world of high returns also means that mistakes have a more immediate impact on your bottom-line. Brands that aren’t optimizing the channel are leaving money on the table with every send.Testing every email you send reduces costly mistakes and ensures that you’re leveraging this valuable marketing channel to its fullest capabilities. Here’s how.
How the World’s Best Email Brands Run A/B Tests
To build a best-in-class email program, you need to constantly improve—and there’s no better way to learn fast than through testing and experimentation. But how do you design an A/B testing framework and run experiments that deliver measurable results that drive the bottom line?We curated the most popular Litmus Live sessions around A/B testing and experimentation to give you insights into how some of the world’s best email marketers make their emails a little better every day.
Email Marketing Inspiration: How Brands Utilize Gmail’s Promotions Tab Annotations
Curious how fellow email marketers utilize Gmail’s Promotions tab? We sat down with Chenmin Liang, Product Manager at Gmail, to take a close look at the examples we spotted in our inboxes.
Why Empathy Wins in Email Marketing
Email marketing is becoming more and more data-driven. But when dashboards and stats dominate decision making, it’s easy to forget that behind every open there is an individual—behind every click there is a human.Don’t get us wrong. Utilizing the power of data is crucial for every email marketer. But marketers who’ve truly mastered their art combine a data-driven mindset with another crucial skill: empathy.
Gmail rolls out AMP for Email—and Litmus, Outlook.com, SparkPost + other leading email brands announce AMP support
Email geeks, get ready to see more interactive emails in your Gmail inboxes. Today Gmail announced that support for AMP for Email is beginning to roll out to Gmail’s desktop email clients, with support for Gmail’s mobile apps following soon.We’re excited to announce that we’ve partnered with Gmail to enable support for AMP in Litmus Email Previews for Gmail and G Suite, allowing email marketers to see how their AMP emails render in subscribers’ inboxes. This is a big step in helping marketers develop interactive emails, and we’re excited to continue to invest in and be at the forefront of providing better subscriber experiences.
Yahoo! Mail, AOL, and Verizon Now Support One-Click Unsubscribe
The Verizon Media brand announced that Yahoo! Mail, AOL, and Verizon now support one-click unsubscribe, also known as RFC8058. Previously only available in Yahoo! Mail, the one-click unsubscribe standard is now supported by all email clients that are part of the Verizon Media brand umbrella.
The Trends & Strategies That Will Shape Your Email Program in 2019: Webinar Recording + Q&A
The email industry is constantly changing, and keeping up with what’s new can feel like an impossible task. That’s why in this webinar, we brought together leading industry experts that broke down key insights from Litmus’ 2019 State of Email report, explained the trends that are changing the industry, and provided practical advice on what those changes mean. Didn’t have a chance to watch the webinar live? You can access the slides and the full recording and read our answers to the most popular questions in this post.
New in Litmus: Automatic Notifications in Slack
If your team uses Slack, you know how powerful the tool is. It’s where you keep in touch with your team, share project updates, and collaborate to get stuff done.At Litmus, we’re big fans of Slack, too. That’s why we’re excited to share that you can now integrate Slack and Litmus to create an even more seamless email workflow and boost your team’s productivity.
Tips for Marketing Leaders: Help Your Team Overcome the Biggest Email Marketing Challenges of 2019
With an average ROI of 38:1, email marketing continues to be one of the most effective channels available to marketers. It allows you to build long-term relationships with your audience and delivers measurable results that outperform other channels like radio (ROI 6:1) and TV ads (ROI 1.3:1) by a long shot. When done right, email marketing drives business results like no other channel does. But that also means that brands that aren’t optimizing the channel are leaving money on the table with every send.Do you know which challenges are holding back your email program from delivering its full potential in 2019?
Tips for Agencies: How to Streamline Email Review & Approval Processes with Your Clients
Campaign-building in an agency setting is a collaborative effort. But with both internal and external stakeholders involved, the review and approval process needed to finalize the work is too often an inefficient, burdensome process. Here's how you can speed up email reviews and approvals with your clients.
How to Utilize the Power of Gmail’s New Promotions Tab: Webinar Recording + Q&A
Curious how you can utilize Gmail's new Promotions tab feature for your campaigns? This webinar provides you with all the tips and resources you need. Together with Jordan Grossman, Product Manager, Gmail, we walk through Gmail's updates, explain how you set up annotations for your campaigns, and share best practices. Plus, we cover frequently asked questions from the email marketing community.
New: Integrate Litmus with Oracle Eloqua
We know that sending a high volume of effective email campaigns is no small task, and juggling all the different tools you use to get an email out the door can be a hassle. That’s why we’re on a mission to seamlessly integrate Litmus with the tools you use most. Today, we’re excited to announce a new integration with Oracle Eloqua, giving you the ability to utilize the power of Litmus Email Previews without ever leaving the Oracle Eloqua Email Editor.
Supercharge Your Onboarding Emails: Webinar Recording + Q&A
Do you want to create the perfect welcome email? In this webinar, onboarding email expert Val Geisler and the Litmus team review welcome emails from your peers and provide hands-on copywriting suggestions, design feedback, and strategic takeaways that you can apply to your own campaign. Catch up on the webinar recording!
3 Steps to Succeed in a Post-GDPR Email World
Just because GDPR is in place now, your work isn’t over. GDPR has long-term effects that marketers must understand so they can adjust their email strategies to comply with the law and avoid fines and other actions. Here are three skills that you’ll have to master to be a successful email marketer in a post-GDPR world.
Remember when they said GDPR would kill email? It didn’t.
Before the European Union's General Data Protection Regulation went into effect in May 2018, we heard dire predictions that the new, stricter laws would shrink email lists, throttle new opt-ins, and damage marketers’ use of email to achieve their business goals.Now, four months into the new post-GDPR reality, we have evidence that a clear majority of email marketers have not suffered the major list damage the doomsayers predicted.
Everything Email Marketers Need to Know about Apple’s New iPhones and iOS 12
With 28% of all emails read on Apple’s iPhones, changes to Apple’s phones, the mobile operating system, and its email rendering can make a big difference to the email marketing world. So it’s no surprise that email geeks have monitored the release of Apple’s new phones. We did too, and we’re breaking down everything you must know about the new iPhones and iOS 12.
Here’s What We Learned at Litmus Live Boston 2018
Our second event of the year—Litmus Live Boston—just wrapped. With three days of hands-on workshops, inspiring sessions, and hanging out with fellow email geeks, we're exhausted but inspired. We walked away with heads full of ideas for how to make our emails even better.Couldn’t make it to Litmus Live Boston? Don’t worry. Here’s a recap of our top three takeaways from #LitmusLive Boston.
Beyond GDPR: Denmark Makes Email Encryption Mandatory
On the heels of GDPR, Denmark’s Data Protection Agency announced that it will set even tighter rules for emails containing sensitive personal data. The agency has recommended the use of email encryption since 2008, but starting January 1, 2019, encryption will be a requirement for all emails that contain sensitive personal information. It’s the first time a country has made email encryption mandatory—and another indicator that the protection of subscriber data and privacy can no longer be a second thought for email marketers.
#NoFailMail: The 5 Most Common Email Design Fails (and How to Avoid Them)
Design failures can prevent your readers from viewing and acting on your messages, and affect your brand reputation. In this post, you'll learn about five common email design fails that plague email and how to fix each and every one of them.
#NoFailMail: 5 Copywriting Fails You Should Avoid
Good copywriting helps you build your brand, connect with your customers, and persuade more of them to click through on your offer. But too often, marketers don’t take full advantage of the power of great copy. After years in the email business, we've seen every copywriting fail: typos, "blah" writing, "meh" calls to action, and other misfires that turn email potential into missed opportunity. Here are the 5 biggest copywriting fails that you should avoid.
Email Client Market Share Trends for the First Half of 2018
How has the Email Client Market Share changed in 2018? Here’s what the first six months’ worth of Email Analytics data—that’s insights from more than 6 billion email opens tracked with Litmus Email Analytics—teach us about the email marketing landscape.
#NoFailMail: How Testing Helps You Avoid the 5 Biggest Email Fails
Testing is one of your fastest routes to achieve #NoFailMail. But, every day, we see emails in our inboxes with fails that are so obvious, it’s clear nobody took a second look before hitting “send.” Here are five email fails that we see too often—and hands-on advice for how to avoid them.
New in Litmus: Single Sign-On with SAML
Executing successful email campaigns is a complex process that involves many people, technologies—and often sensitive content and data. With Litmus’ new single sign-on with SAML integration, you can leverage your company’s Okta, OneLogin, or custom identity provider to ensure that your account is protected and only accessible by approved users.
#NoFailMail: Why Avoiding Errors is the Key to Email Success
We all know email has a hundred ways to fail, whether by faulty coding, a glaring typo in a subject line, sending to the wrong list, or design gone awry. Just thinking about all the ways email can breakdown gives us the shivers. But why do we care so much about making emails error-free? Here's why you'll want your email program to reach #NoFailMail status.
Why Blocklistings Don’t Only Happen to Spammers
Being blocklisted is an email marketer’s nightmare, but for many marketers it’s a threat that’s somewhat theoretical. Being caught on a blocklist is something that only happens to spammers and brands that don’t follow email best practices, right?Turns out that this isn’t quite true.
Litmus Gives Back with Team Volunteering
At Litmus, we care deeply about our customers and the email community, and we’re working hard to make the email world a little better every day. But we also believe that our involvement shouldn’t stop at the end of the work day or be limited to the email community. We’re proud that many of our team members are engaged in their communities beyond Litmus, and as a brand, we believe that it’s our responsibility to do the same. That’s why Litmus offers Volunteer Time Off (VTO)—paid time away from work that employees can use to volunteer at an organization of their choice. Plus, volunteering has become part of our bi-annual team get-togethers.
How Litmus Helps Whereoware Create Bulletproof Email Templates for Their Clients
As a full service digital agency, Whereoware knows that when it comes to providing email services, quality matters. So, what’s Whereoware’s secret to building customizable templates that looks great everywhere? The team relies on Litmus Builder to develop and thoroughly test every code snippet before it’s made available to their clients. Read their story.
The Big Gmail Update—Here’s Everything Email Marketers Must Know
Gmail released its major redesign today, bringing a whole set of brand new features to its users' inboxes. But are there any changes that will impact email marketers? We’ve got the rundown.
GDPR Re-permission Campaigns: 6 Tips for Making Them a Success
With the GDPR deadline approaching, gaining consent through re-permission campaigns is crucial to keeping subscribers on your active mailing list. But how do you run a successful re-permission campaign to bring your email list up to GDPR standards? Here are six tips, with plenty of examples from brands to draw inspiration from.
Yahoo! Mail Introduces Image Caching—What Marketers Must Know
Yahoo! has quietly changed the way it handles images for Yahoo! Mail users. The inbox provider now caches all images and serves them via their own proxy servers. This has a significant impact on the level of insights marketers can get from Yahoo! Mail users, and it can even impact the reliability of dynamic content.Here’s a breakdown of everything marketers must know about image caching in Yahoo! Mail.
The 2018 State of Email Report: Data, Trends, and Innovations Shaping the Email Industry
The 2018 edition of the Litmus State of Email Report analyzes the biggest developments in email client news, market share insights, and key industry updates. Plus, we dive into what those changes mean for your email team and provide hands-on advice to help you stay at the forefront of email innovation.
Gmail Announces Native Support for Dynamic and Interactive Email Powered by AMP
Gmail announced that it will be adding native support for dynamic and interactive email powered by AMP. We predicted that 2018 will be the year that interactive email goes mainstream, and Google’s news, shared at the AMP Conference 2018 in Amsterdam, might bring us one step closer to making interactive email available to the masses.
How Trello Uses Litmus to Guarantee a Great Brand Experience for All Subscribers
Getting your emails to look flawless in all popular email clients and devices is a key challenge for many email marketers, especially when expectations for email quality are high and the deadlines tight.But quality and speed don’t have to be a trade-off. Chris Kaundart shares how Trello uses Litmus to create consistently great email experiences for all subscribers while, at the same time, cutting down production times.
The 2017 Email Client Market Share [Infographic]
Over the course of the past year, we’ve analyzed 15 billion email opens to see where subscribers read emails, and summarized our findings in our 2017 Email Market Share infographic. We take a look at what Litmus Email Analytics taught us about mobile, webmail, and desktop opens over the course of the year, analyze major movements in email client popularity, and provide insights into what those changes might mean for email marketers.
New: Marketo Support Now Available for ESP Syncing + the Litmus Extension
Are you a Marketo user? We’re making it a whole lot easier for you to build, test, and troubleshoot your emails faster—without switching back-and-forth between your tools—with ESP Syncing and the Litmus Extension.
Libero Now Available in Litmus Email Previews
We’re excited to announce the most recent addition to Litmus Email Previews: Libero. Libero was the first local provider to introduce a free webmail service to the Italian market—and Libero Mail still is a popular service today. See how Libero renders common email HTML elements in this blog post.
5 Ways You Can Use Email Analytics Data to Power Segmentation
Knowing how your subscribers engage with your email isn’t just key for evaluating your email performance, but can also be a powerful driver of segmentation so you can send more targeted campaigns. Learn how to use Email Analytics data to improve your segmentation.
What Email Marketers Need to Know About iOS 11 and the New iPhones
With iOS Mail accounting for about a third of all email opens, updates to the iPhone family and changes to the mobile operating system and its email client can make a big difference to the email world.We’ve taken a close look at iOS 11 and Apple’s preview of iPhone 8, 8 Plus, and iPhone X. Here's what email marketers, designers, and developers need to know.
3 Things We Learned at Litmus Live London That You Should Put Into Action Today
Earlier this week, we brought together hundreds of email geeks for Litmus Live in London. We’re leaving London inspired by our amazing speakers and the countless conversation we had with our wonderful community. Here are our top three takeaways from Litmus Live London that you should put into action today.
Increasing Email Deliverability: Prevent Deliverability Issues Before Your Next Campaign
When it comes to deliverability, many marketers take a reactive approach. Too often, deliverability only becomes subject of attention when things go wrong, like a drop in deliverability rates or decreased open rates. Rather than troubleshooting causes for deliverability issues when it’s already too late, taking a proactive approach and following deliverability best practices can help you avoid many common issues in the first place. Here are three things you should check before you send your next campaign.
How to Find and Retain Great Email Design and Development Professionals
Finding—and keeping—good email professionals is hard. Inspired by the stories and recommendations from the Litmus Community, here’s how to find the perfect fit for your next email job opening—and what you can do to make them stay.
How Lenovo Saves Two Days of Email Troubleshooting Per Campaign with Litmus
Ashley Morse, Email Designer & Developer at Lenovo, shares how her team uses Litmus to cut email testing and production time in half, increase productivity, and get quality emails out the door, faster.
CASL Debunked: Everything You Need to Know About Canada’s Anti-Spam Law
This July, Canada's Anti-Spam Law (CASL) enters the final phase of its multi-year rollout. With that, we’ll not only see changes to how marketers must handle implicit consent, but also see a shift in how individual recipients can defend themselves against unsolicited email. Here's what that means for email marketers.
Email Marketing for the Travel Industry: 10 Things Travel Brands Should Know About Their Subscribers
We surveyed over 600 Americans who booked travel within the past year to learn what they're really looking for when signing up for travel emails. Here are our top 10 findings, along with hands-on advice on how to translate customer expectations into email strategy.
Now available in Litmus Email Previews: Terra
We’re excited to announce our most recent addition to Litmus Email Previews: Terra. Compared to other webmail clients, Terra provides very limited support for HTML and CSS. Here's everything you need to know to ensure your emails look great in this client.
The Ultimate Guide to Email on Android
What makes building email for Android so tough? We take a look at each of the three factors: The operating system, the apps, and the screen sizes.
Tips for Email Agencies: How to Coach and Train Your Clients on Deliverability
How can email agencies help their clients with their deliverability problems? We sat down with Derek Harding, CTO at Trendline Interactive, to chat about how his agency tackles clients’ deliverability challenges—and to hear his tips on how agencies can train their clients on this tricky subject.
The Ultimate Guide to Email in Australia [Infographic]
Do your email campaigns target subscribers in Australia?Together with our friends at Vision6, we analyzed more than two years worth of email data to help you benchmark your campaigns when sending to subscribers Down Under.
How the Dutch Engage with Email [Infographic]
We’ve teamed up with our friends at Blinker, a Dutch email marketing and email automation company, to bring you the highlights from their 2016 Dutch National Email Report so you can better understand the local email landscape and get an overview of how the Dutch read and engage with email.
Freenet.de Previews Now Available in Litmus—Here’s How it Displays Your Emails
We're excited to announce that Freenet.de is now available in Litmus Builder! Here's what you need to know about this German client—and how it will render your email designs.
GDPR: What Europe’s New Privacy Law Means for Email Marketers
The General Data Protection Regulation (GDPR), the EU’s new privacy law, will come into force in all EU member states on May 25, 2018. Here's what changes GDPR will bring to the email industry.
Emoji Support in Email: Can Your Subscribers See Them?
Get a detailed look at how different clients and operating systems render emojis in email.
DMARC: What It Is + How It Helps Protect Your Brand Against Email Fraud
Understanding email authentication isn’t easy, and in most cases, it isn’t something email marketers can handle all by themselves. Still, as the voice of your brand, every email marketer should have a basic understanding of email authentication and DMARC, and how to use the tools available to help protect your brand from email fraud. To bring a little more clarity into the confusing world of email authentication, we sat down with Steven Jones, Executive Director of DMARC.org, and asked him everything we ever wanted to know about email authentication and DMARC.
9 Things You Need to Know About Email in iOS 10
The release of Apple's newest operating system brings major changes to Mail on iPhone and iPad. Here's what email marketers need to know about the update.
The Ultimate Guide to International Email Law [Infographic]
Keeping up with international anti-spam laws is hard! Practices that are completely legit in one country could be absolutely off-limits somewhere else and might result in hefty fines. We’ve teamed up with newsletter2go and put together this overview to help you navigate through international email requirements.
International Email Marketing: How to Master Time Zones
Optimizing emails for different time zones is one of the key challenges for email marketers who send to international subscribers. We provide hands-on advice for how to optimize send times and email content for a global audience.
How to Master International Opt-In Requirements
Building and growing a database of subscribers is one of the primary objectives of email marketers. And while marketing technology has allowed for many different ways to support these objectives, anti-spam laws might restrict how you can actually collect email addresses and grow your subscriber base. Discover how to design an opt-in process that fits your organization’s goals and complies with international anti-spam requirements.
