[Ebook] The Three Pillars of Successful Email Marketing | Part 2: Post
So you’ve sent your perfectly planned and executed email campaign—now what?
It’s time to master the second pillar to email marketing success: gathering the post-send insights that help you learn from your work and improve future emails.
Why nailing your post-send analysis is so important
Without taking the time to understand how each email performs, you risk straying away from your audience without realizing it. But if you master this part of the email process, you can learn from your past work, understand what resonates with your audience, and make data-driven decisions on how to improve future campaigns. And that has a measurable impact on overall email program performance.
Brands that use third-party analytics tools see an email marketing ROI that’s 10% higher than that of brands that only rely on metrics provided by their ESPs.
In this ebook, you’ll learn everything you need to know to create a robust post-send process so you can:
- Understand subscriber engagement beyond basic metrics
- Create progressive profiles for better personalization
- Implement triggered emails
- Improve future email design and content
- And more!
Bettina Specht was the Senior Content & Lifecycle Campaigns Manager at Litmus