Looking for this year’s Litmus Live?
Litmus Live (formerly known as The Email Design Conference) brings the email community together to celebrate their craft and give email professionals a platform to learn, share, and grow. With sessions covering everything from marketing strategy to innovative email development techniques and production processes, you’ll take away actionable advice that will have immediate impact.
It’s our biggest event of the year: Litmus Live in Boston. With more attendees, workshops, and speakers than ever before, this year we had a blast geeking out over email right in Litmus’ backyard (our HQ is across the river in Cambridge, MA.)
We spent three crazy days learning everything there is to know about email. We geeked out about animation with Austin Woodall, held our breaths during live optimization, were inspired to become design leaders with Andrea Mignolo, and met a ton of new friends at speed dating and the after parties.
On top of that, we announced a game-changing partnership with Microsoft Outlook to help #MakeEmailBetter.
Couldn’t make it to Boston? Don’t worry! Relive the best moments with inspiring quotes and actionable takeaways from our speakers and catch our favorite social media moments from Twitter. (Or, join us in San Francisco! A few tickets are still available.)
Tips straight from the experts
Check out these 28 key takeaways from Litmus Live Boston.
Our favorite Twitter takeaways
Push The Envelope & Think Outside The Box (Literally)
“Storytelling gives you a superpower, allows you to build a vision, inspire the future.” – @pnts #LitmusLive Crushing hard. @HearsaySocial
— Xin Wang (@xinisterlayer) August 16, 2016
“If you had one shot or one opportunity” to get that opt in #litmuslive pic.twitter.com/Wrxs2dPU6k
— Joy P. (@joyp26) August 16, 2016
“VML might as well stand for ‘Very Made-up Language.’”
– @logansandrock at #LitmusLIve pic.twitter.com/DE8KsQ4Sm9
— Patrick Haney (@notasausage) August 16, 2016
“There’s nothing wrong with Times New Roman…if you’re writing an English paper in the 90s” #LitmusLive #Outlook
— Emily Alvarado (@emilyyalvarado) August 16, 2016
“No one chooses email, it chooses you.”
– @meladorri at #LitmusLive pic.twitter.com/dtb2jCDU5I
— Patrick Haney (@notasausage) August 16, 2016
Listening to @vickymakesstuff talk about customer first instead of content first was enlightening. And she used cats. #awwwwsome #LitmusLive
— Justin (@jkbam2) August 16, 2016
“Let’s just test it. Because when I’m wrong, I learn something. And when I’m right, I win.” #LitmusLive
— Patrick Haney (@notasausage) August 16, 2016
“What makes Lotus Notes so awful?”
Literally the fact that it exists. #LitmusLive
— Fabio Carneiro (@flcarneiro) August 16, 2016
If your data is disgusting, you can’t do anything with it. @isimma #LitmusLive
— Analisa Capote (@AnalisaCapote) August 16, 2016
Sorry everyone, I haven’t been tweeting because I’ve been entranced by Austin Woodall’s fantastic animation examples. #LitmusLive
— Jason Rodriguez (@RodriguezCommaJ) August 16, 2016
I immediately wanted to jump in the car and head to the office after @matty_caldwell @ #LitmusLive https://t.co/2hKsEKSYyG
— lisa shininger (@ohseafarer) August 17, 2016
this is awesome – think about the little daily time savings and how they add up #LitmusLIve pic.twitter.com/kVVxdo0j6j
— Taxi for Email (@TaxiforEmail) August 17, 2016
Notice all the useful comments in @BrianDellaterra’s #LitmusLive HTML email code? Please do this, #emailgeeks. pic.twitter.com/YoUeywwAoc
— Patrick Haney (@notasausage) August 17, 2016
Break out of the containers. Omg literally think outside of the box, you guys. #LitmusLive
— Tatiana Mac (@tatianatmac) August 17, 2016
Loving the onstage designer vs. marketer persona dynamic with Kristin and Rebecca. Exaggerated version of reality. #LitmusLive
— Justine Jordan (@meladorri) August 17, 2016
Form vs. Function: balance images + live text to maintain strongest messaging w/ images off, while keeping design on-brand. #LitmusLive
— Pete Biolsi (@pbiolsi) August 17, 2016
I’m calling it: Modular design is the major theme of #LitmusLive Boston.
— Jason Rodriguez (@RodriguezCommaJ) August 17, 2016
1. Get personal. 2. Build an in-group. 3. Influence perception 4. Escalate commitment 5. Be familiar #LitmusLive @thecrafty
— Kayla Lewkowicz (@kllewkow) August 17, 2016
This dovetails exactly with everything else from this year’s conference! Be honest and sincere. People like honesty! Be HUMAN. #litmuslive
— Amanda Soehnlen (@asoehnlen) August 17, 2016
What would you do for a Litmus pillow?
A lot, we found. Pillows were so sought after, we saw an explosion of memes:
@litmusapp #LitmusLive is this how I win a pillow? pic.twitter.com/BdkgDKbcJl
— Sean Ritner (@seanritner) August 16, 2016
@LitmusPillows are the gold medals of #LitmusLive @litmusapp pic.twitter.com/XisgozIZky
— Dayna Lessig (@DaytimeSweet) August 17, 2016
gotta use something relevant and cool for the youths #litmuspillow #gottacatchallthatswag #litmuslive @litmusapp pic.twitter.com/jVinucUh8Q
— Andrea ¯_(ツ)_/¯ (@KittensEmail2) August 16, 2016
Need one for all that binge watching I do – @litmusapp #LitmusLive #emailgeeks #StrangerThings pic.twitter.com/Q5DLgEVHdy
— Tim Logan (@StudioTim) August 17, 2016
And a new website (!):
Interested in more @litmusapp pillow talk? Check out the new Litmus Pillows site #LitmusLive pic.twitter.com/9huXhzqXzd
— Jason Marlowe (@jasonmarlowe) August 17, 2016
Yes, there was brisket.
Kristin Bond (aka @EmailSnarketing) finally let the email community know what the heck the obsession with brisket was about—especially with yummy brisket sliders at Coppersmith.
Just a few email celebs, bonding over brisket. #brisketwatch2016 @meladorri @caithartMSFT #LitmusLive pic.twitter.com/op3WXPI79M
— email snarketing (@EmailSnarketing) August 16, 2016
Thanks for making #LitmusLive awesome
It wouldn’t be an amazing conference without you, our email geeks. Thanks for making #LitmusLive awesome.
#Litmuslive You guys nailed it again! Awesome content. Amazing people. Flawless organization. Thanks for having me! @litmusapp #emailgeeks
— Eric Lepetit (@ericlepetitsf) August 17, 2016
First #LitmusLive was a success. Learned a lot, have my wardrobe for the next year, and nommed on some brisket. See you next year!
— Jessica Salisbury (@salisbeary) August 17, 2016
I can’t believe it’s over. Amazing time! And next year it’s happening again!!! #LitmusLive thanks for a great time! pic.twitter.com/jHdqdxCrSU
— Tatiana Mac (@tatianatmac) August 17, 2016
The end of #LitmusLive is like the last day of summer camp. Already excited to see you #emailgeeks next year!
— Jill Guest (@jillpguest) August 17, 2016
Want to read more about Litmus Live Boston?
The conference doesn’t end when the doors close at the Westin. Hear what other email geeks loved and learned.
Read More About The Litmus-Microsoft Partnership:
that moment that changed #email. @litmusapp @caithartMSFT @meladorri @KevinMandeville #emailgeeks #LitmusLive pic.twitter.com/uOwRcKX8VK
— Charles Hall (@hall_media) August 17, 2016
- Our announcement: Litmus and Microsoft Partner to Make Email Better
- Our microsite (where you can watch the announcement again!)
- Startafoodfight: Litmus Is Now The Governing Body of Email
- FreshInbox: Microsoft’s Slow March To Redemption
- MediaPost: Microsoft Turns To Litmus Community For Email Design
- Marketingfacts (Dutch): Litmus-Microsoft Partnership
- Optivo (German): Will Litmus Finally Fix Outlook?
Conference Recap Posts:
- Really Good Emails: Everything You Need to Know About CTA Buttons
- Jason Rodriguez: Litmus Live In Black and White
- Email Design Workshop: Top 10 Design Tips From Litmus Live
Join the discussion Litmus Community
What was your favorite takeaway from the Boston Conference? Join our discussion and share the knowledge with your fellow email geeks.
Join us!
 | Get your Litmus Live tickets!Tickets sell out fast! Register today to celebrate email with us! |
Have any questions?
Shoot us an email, or reach out on Twitter. We’re happy to help!
Kayla Voigt is a B2B Freelance Writer.
