Kayla Voigt
Kayla fell in love with email while working at Litmus back in 2016. Since then, she's launched her own B2B SaaS freelance writing business to help businesses tell better stories. When she's not geeking out about email, you can find her at the summit of a mountain or digging into a big bowl of pasta.
Latest posts:
How Does Email Engagement Change During the Holiday Season?
Find out when and where people are most likely to engage with your emails on Black Friday, Christmas, and the rest of the year-end holiday season.
Why Triggered Emails Are Your Holiday Email Marketing Secret Weapon
Boost your holiday email game with triggered emails tips that will engage shoppers and build brand loyalty long after the season ends.
Mastering Email A/B Testing: The Difference Between Good vs Great
Learn how to run and optimize email A/B tests with confidence. Litmus tools, enterprise insights, and real-world tips all in one guide.
Dynamic Content Strategies for This Year’s Holiday Email Marketing
Learn how you can use dynamic content to deliver personalized email marketing experiences this holiday season.
B2B Email Marketing: High-Impact Strategies and Inspiration for Your Industry
Discover top B2B email marketing campaigns—welcome, nurture, webinar invites, re-engagement—and get templates & tips to boost your results.
Email Marketing Strategies for Higher ROI: B2B, B2C, and Enterprise
Discover a strategic framework, email strategy templates, and tools to build high‑impact email marketing plans for any business.
Email Marketing for Agencies: Top Tools, SOPs, and Insights to Cut Inbox Chaos
Email marketing for agencies guide: proven workflows, top tools, benchmark insights, and expert tips to speed approvals, slash errors, and boost ROI.
Email QA Questions for Marketers Who Can’t Afford Mistakes
Get expert answers to your biggest email QA and testing questions—from rendering and personalization to accessibility, compliance, and more.
How Can AI Simplify the Email Workflow?
See how AI and Litmus help every stage of email marketing—from content creation to approvals—so you can work faster and boost ROI.
7 Common Deliverability Myths That Could Be Holding You Back
Think deliverability is just about spam filters? Decode deliverability myths and learn how Litmus and Everest help you improve inbox placement.
Email Marketer’s Guide to Coding for Accessibility
Make your emails accessible to all! Learn coding best practices for email accessibility like semantic HTML, Dark Mode, and screen reader-friendly design.
The 2025 Marketer’s Guide to Email Deliverability
Learn how to improve email deliverability, avoid spam filters, and ensure your emails land in the inbox with expert tips and actionable strategies.
Accessibility vs Inclusion: Why It Matters in Your Emails and Your Marketing
Learn how to create email marketing experiences that engage all audiences. Discover best practices for design, coding, and content.
The Ultimate Guide to Colorblindness Accessibility in Email
Learn how to design colorblind-friendly emails with accessible color palettes, actionable tips, and tools to create inclusive email experiences.
Email Polls: Creating a Poll For Your Marketing Campaigns
Learn how to implement polls in your email campaigns and newsletters to boost subscriber engagement and gather actionable insights.
A Comprehensive Glossary of Email Deliverability Terms
Knowing some key email deliverability terms that influence whether your email will make it to the inbox as you intend, makes you a more empowered email marketer. Download our email deliverability cheat sheets for a handy reference to keep at your fingertips.
Email Delivery vs. Email Deliverability: What’s the Difference?
Discover the key differences between email deliverability and delivery rate, and learn how to optimize both metrics to boost your email marketing success.
How to Embed Video in Your Email Marketing Campaigns
Learn how to embed video in your HTML emails—in 3 super simple steps! Find out about email support and get the code to start sending video in your emails.
Should You Choose a Single vs. Double Opt-In Strategy?
Learn the key differences between single opt-in and double opt-in processes. Discover when to use each opt-in strategy based on your goals.
How to Fix Email Reputation and Improve Deliverability
The last thing you want is for your emails to land in the spam filter. Read and learn how to fix your email reputation and save your email sender reputation!
How to Keep Your Emails From Going to Spam
Email marketers often ask: “Why did my email end up in spam?” Deliverability remains a mysterious and difficult subject to tackle. Three key factors influence your deliverability: identification/authentication (your infrastructure), reputation (a receiver's rating of your sending domain and IP addresses), and content. What’s the easiest to control? Your content.
This Is Actually Why Emails Go To Spam
Your customers view any irrelevant or unwanted email as spam. It doesn’t matter how long they’ve been a customer or if they’ve given you permission—if your email is repeatedly of little to no relevance to them, it’s spam.
Email Personalization: How to Find Better Data
Find out how to create email marketing personalization at every step of the customer journey with the help of data.
Email Analytics: How to Measure Email Marketing Success Beyond Open Rate
See how to measure email marketing success using more meaningful analytics than the open rate. Including all the formulas you need to easily calculate them!
Litmus Wins Big from G2 in Summer 2023 Awards (Including “Best Usability!”)
We are so thrilled to announce that Litmus has been recognized by both TrustRadius and G2 for Summer 2023! Check out our Badges inside.
7 Ways to Add Automation into Your Email Workflow
Designing and coding emails often involves manual, arduous editing processes that are not only mundane and tiresome, but can easily lead to mistakes. It doesn’t have to be that way—here are seven ways you can add automation into your email workflow.
The 18 Sessions We’re Most Excited About at Litmus Live
The countdown is on for Litmus Live! We’re so excited to bring our email marketing conference to Boston, London, and San Francisco this year for a few days of networking and general email nerdiness. Take a look at these agenda highlights and see why Litmus Live is a must-attend conference for any email marketer.
Don’t Play Hide and Seek: Why You Should Keep Your Email Code Clean
Hide and seek may be a fun childhood game, but if you hide content in your code, you may run the risk of hurting your deliverability. Keeping your code clean and organized isn't just helpful for landing in the inbox—it's important for your subscriber experience, too.
What to Do If You’ve Been Blocklisted
Your worst deliverability nightmare, realized: You’ve been blocklisted. While this can negatively impact your ability to reach your subscriber’s inbox, it’s not the end of the world—if you take active steps to address it. Here's what you need to know.
How to Use Email Previews to Get Buy-In for Your Next Email Project
Advocating for yourself at work can be daunting, especially when you have cutting edge ideas or you want to streamline your workflow with a new tool. The good news? You can use the power of Litmus Email Previews to show, rather than tell, the rest of your team what you need.
Who Is Litmus, Anyway? 3 Common Litmus Myths, Busted
Thanks to feedback from our subscribers, we're debunking the three most common misconceptions we heard about what Litmus is and what Litmus does.
State of Email Report: 5 Tips to Build Better Email in 2017 [eBook]
As an email designer, it’s your job to build the best subscriber experience, both in form and in function. This means optimizing for an email world that is constantly evolving. It’s crucial to stay on top of the latest updates in the email world, especially when those changes—like new apps and updates to HTML and CSS support—can affect your carefully designed campaigns. Stay up to date with the 2017 State of Email Report, designed to help you build better email in 2017.
Harness the Power of Emojis in Your Inbox
When creating email marketing campaigns, you have the opportunity to bring emotion into the conversation and create a story, not just promote a sale. One way to do that? Use an emoji in your subject line.
6 Email Deliverability Questions, Answered
Deliverability can be challenging to understand, but it’s a critical part of a healthy email marketing program. Before your subscribers can open (and hopefully click!) on any emails, they must first receive them in their inboxes.We sat down with Lauren Meyer, VP of Deliverability at Mailjet, to tackle some of the trickiest deliverability topics you may not know about.
The Top 10 Most Popular Email Clients of 2016
2016 brought significant changes in the email world, proving once again that the medium is still alive and kicking. This year saw the launch of a new version of iOS (iOS 10) and the Yahoo! Mail Android app dropping support for media queries. The biggest news of 2016 for email geeks? Gmail supporting