Kayla Voigt
Kayla fell in love with email while working at Litmus back in 2016. Since then, she's launched her own B2B SaaS freelance writing business to help businesses tell better stories. When she's not geeking out about email, you can find her at the summit of a mountain or digging into a big bowl of pasta.
Latest posts:
Accessibility vs Inclusion: Why It Matters in Your Emails and Your Marketing
Learn how to create email marketing experiences that engage all audiences. Discover best practices for design, coding, and content.
The Ultimate Guide to Colorblindness Accessibility in Email
Learn how to design colorblind-friendly emails with accessible color palettes, actionable tips, and tools to create inclusive email experiences.
Email Polls: Creating a Poll For Your Marketing Campaigns
Learn how to implement polls in your email campaigns and newsletters to boost subscriber engagement and gather actionable insights.
A Comprehensive Glossary of Email Deliverability Terms
Knowing some key email deliverability terms that influence whether your email will make it to the inbox as you intend, makes you a more empowered email marketer. Download our email deliverability cheat sheets for a handy reference to keep at your fingertips.
Email Countdown Timers: Boost Engagement with Litmus
Learn how Litmus Personalize enables you to add simple dynamic timers to your emails as a vehicle for improving engagement and click-through rates.
Email Delivery vs. Email Deliverability: What’s the Difference?
Discover the key differences between email deliverability and delivery rate, and learn how to optimize both metrics to boost your email marketing success.
How to Embed Video in Your Email Marketing Campaigns
Learn how to embed video in your HTML emails—in 3 super simple steps! Find out about email support and get the code to start sending video in your emails.
Should You Choose a Single vs. Double Opt-In Strategy?
Learn the key differences between single opt-in and double opt-in processes. Discover when to use each opt-in strategy based on your goals.
Why Triggered Emails Are Your Holiday Email Marketing Secret Weapon
Boost your holiday email game with 7 festive tips for triggered emails that will engage shoppers and build brand loyalty from December and beyond!
Dynamic Content Strategies for This Year’s Holiday Email Marketing
Learn how dynamic content can be used to deliver tailored email marketing experiences. Discover the power of personalization this holiday season.
How to Fix Email Reputation and Improve Deliverability
The last thing you want is for your emails to land in the spam filter. Read and learn how to fix your email reputation and save your email sender reputation!
How to Keep Your Emails From Going to Spam
Email marketers often ask: “Why did my email end up in spam?” Deliverability remains a mysterious and difficult subject to tackle. Three key factors influence your deliverability: identification/authentication (your infrastructure), reputation (a receiver's rating of your sending domain and IP addresses), and content. What’s the easiest to control? Your content.
This Is Actually Why Emails Go To Spam
Your customers view any irrelevant or unwanted email as spam. It doesn’t matter how long they’ve been a customer or if they’ve given you permission—if your email is repeatedly of little to no relevance to them, it’s spam.
Email Personalization: How to Find Better Data
Find out how to create email marketing personalization at every step of the customer journey with the help of data.
Email Analytics: How to Measure Email Marketing Success Beyond Open Rate
See how to measure email marketing success using more meaningful analytics than the open rate. Including all the formulas you need to easily calculate them!
How Does Email Engagement Change During the Holiday Season?
Find out when and where people are most likely to engage with your emails on Black Friday, Christmas, and the rest of the year-end holiday season.
Litmus Wins Big from G2 in Summer 2023 Awards (Including “Best Usability!”)
We are so thrilled to announce that Litmus has been recognized by both TrustRadius and G2 for Summer 2023! Check out our Badges inside.
7 Ways to Add Automation into Your Email Workflow
Designing and coding emails often involves manual, arduous editing processes that are not only mundane and tiresome, but can easily lead to mistakes. It doesn’t have to be that way—here are seven ways you can add automation into your email workflow.
The 18 Sessions We’re Most Excited About at Litmus Live
The countdown is on for Litmus Live! We’re so excited to bring our email marketing conference to Boston, London, and San Francisco this year for a few days of networking and general email nerdiness. Take a look at these agenda highlights and see why Litmus Live is a must-attend conference for any email marketer.
Don’t Play Hide and Seek: Why You Should Keep Your Email Code Clean
Hide and seek may be a fun childhood game, but if you hide content in your code, you may run the risk of hurting your deliverability. Keeping your code clean and organized isn't just helpful for landing in the inbox—it's important for your subscriber experience, too.
What to Do If You’ve Been Blocklisted
Your worst deliverability nightmare, realized: You’ve been blocklisted. While this can negatively impact your ability to reach your subscriber’s inbox, it’s not the end of the world—if you take active steps to address it. Here's what you need to know.
How to Use Email Previews to Get Buy-In for Your Next Email Project
Advocating for yourself at work can be daunting, especially when you have cutting edge ideas or you want to streamline your workflow with a new tool. The good news? You can use the power of Litmus Email Previews to show, rather than tell, the rest of your team what you need.
Who Is Litmus, Anyway? 3 Common Litmus Myths, Busted
Thanks to feedback from our subscribers, we're debunking the three most common misconceptions we heard about what Litmus is and what Litmus does.
State of Email Report: 5 Tips to Build Better Email in 2017 [eBook]
As an email designer, it’s your job to build the best subscriber experience, both in form and in function. This means optimizing for an email world that is constantly evolving. It’s crucial to stay on top of the latest updates in the email world, especially when those changes—like new apps and updates to HTML and CSS support—can affect your carefully designed campaigns. Stay up to date with the 2017 State of Email Report, designed to help you build better email in 2017.
Harness the Power of Emojis in Your Inbox
When creating email marketing campaigns, you have the opportunity to bring emotion into the conversation and create a story, not just promote a sale. One way to do that? Use an emoji in your subject line.
6 Email Deliverability Questions, Answered
Deliverability can be challenging to understand, but it’s a critical part of a healthy email marketing program. Before your subscribers can open (and hopefully click!) on any emails, they must first receive them in their inboxes.We sat down with Lauren Meyer, VP of Deliverability at Mailjet, to tackle some of the trickiest deliverability topics you may not know about.
The Top 10 Most Popular Email Clients of 2016
2016 brought significant changes in the email world, proving once again that the medium is still alive and kicking. This year saw the launch of a new version of iOS (iOS 10) and the Yahoo! Mail Android app dropping support for media queries. The biggest news of 2016 for email geeks? Gmail supporting <style> and media queries, effectively supporting responsive design. See what else you need to know for 2017.
How Airbnb Uses Email to Build Brand Trust
A few years ago, the idea of opening up your home to a stranger (or staying in a stranger’s home) in a foreign city or country wasn’t something very many people would gamble on. But Airbnb built their business on exactly that: Connecting those with spare rooms, couches, or apartments with those looking to stay for the night. Here's how they use email to build brand trust and connect travelers with places to stay.
How to Successfully Run an A/B Test on Your Email Campaign’s Landing Page
At Litmus, we’re all about testing. A/B testing subject lines, calls to action, or preheader text can be a great way to optimize your emails for opens, clicks, and conversions. But what about after the email? We sat down with Alex Birkett from ConversionXL to talk through how to successfully run A/B tests on your email campaign landing pages.
How Sephora Uses Email Personalization To Drive Purchases
We’re inundated with emails shouting at us to try this or buy that. So what makes an email go from interruptive to valuable? Email personalization is one way to capture subscriber interest and deliver more relevant, targeted emails to your audience. We dive into Sephora's emails to inspire your next campaign.
Q&A With Wishpond: How To Use Automated Emails To Reduce Product Churn
Product churn causes marketers to have to constantly spend money and time to drive additional demand. We sat down with Nick Steeves, Chief Product Officer at Wishpond, on how marketers can stop the cycle of product churn by using automated emails.
How to Get Buy-In for Interactive Email
When designing and creating email, it’s important to get your message across in an accessible way. But that’s only the first step. To truly engage your subscribers and make your email stand out, you must surprise and delight them. We sat down with Veda Kumarjiguda, Client Success Rebel at Rebelmail, to talk about how interactive emails can do just that.
Why It’s Time To Say Goodbye To “The Fold” In Email Marketing
Before the rise of the Internet and everything mobile, the news used to take time. We’d have our coffee and read the paper page by page. And we knew exactly what to focus on: what was above the fold. Here's why "the fold" is an outdated concept for email marketers, and how you can embrace "the scroll."
Litmus Live 2016: Here’s What We Learned In San Francisco
Well, email geeks, that’s a wrap! We just returned from the last stop of the #LitmusLive tour: San Francisco. Here's a roundup of what we learned, what inspired us, and some top takeaways from The Email Design Conference.
Introducing Guy, Ash, and Jaina
We’re thrilled to introduce Guy, Ash, and Jaina—the newest additions to the Litmus family.
Don’t Be A Robot: How To Write Email Copy Like A Human
When we receive an email in our inboxes, we view it as a two-way method of communication. You email, I respond. Yet when it comes to many email marketing campaigns, it doesn’t feel that way to subscribers. Instead, they see marketing message after marketing message with little personal connection. If you want to take advantage of the personal, 1:1 nature of email, then you’ll have to start making your email copy more human.
Litmus Live 2016: Here’s What We Learned In Boston
It’s our biggest event of the year: The Email Design Conference in Boston. With more attendees, workshops, and speakers than ever before, this year we had a blast geeking out over email right in Litmus’ backyard (our HQ is across the river in Cambridge, MA.)
7 Common Deliverability Myths That Could Be Holding You Back
The art of mastering deliverability has become a borderline mythical craft. With algorithms and filters constantly changing, it’s difficult to determine what to do to stay in the inbox. Things are further complicated by the perpetuation of many myths around spam and deliverability. Consider these seven common deliverability myths busted.
4 Ways to Optimize Your Transactional Emails
Transactional emails are golden opportunity to provide hyper-relevant information and still maintain the style of your brand. They don’t have to be boring or complicated. Here’s our tips on making the most out of your triggered emails so you can provide the best customer experience.
Introducing Dave, Nathan, and Mark
We’re thrilled to introduce Dave, Nathan, and Mark—the newest additions to the Litmus family. Interested in joining them? We're hiring!
How To Use Email Marketing To Support Your Next Event
In-person or virtual events revolve around getting to know other people and learn from one another. Because email is such a personal channel, it's the ideal medium to build excitement for events, send reminders, and reminisce post-event. Creating an email plan to promote your event before, during, and after the event is an essential part of pre-planning. Here’s what you need to know to make sure your event-based email campaign works from start to finish. Learn more with this how-to guide.
Introducing Gary, Safiya, and Sam
We’re thrilled to introduce Gary, Safiya, and Sam—the newest additions to the Litmus family.
Surprise! Millennials Love Email Just As Much As Everybody Else
Besides being the largest generation, millennials are also the generation that’s poised at the peak of potential consumerism. Americans between 18 and 33 will have $200 billion in buying power by 2017, according to the Harvard Business Review. That has marketers desperate to understand millennials, including how best to communicate with them. You'll need to adapt to reach this generation. Here's how.
Introducing Tyler, Ann, and Daniel
We’re thrilled to introduce Tyler, Ann, and Daniel—the newest additions to the Litmus family.
Mobile Dominates March Market Share As Trends Continue
Every month, we track opens from more than 1 billion emails sent using Litmus’ Email Analytics and share the trends we observe in various email clients and environments. March market share maintained the mobile growth we saw in February, with mobile email at 55%, webmail maintaining at 26%, and desktop opens maintained at 19%. Let’s take a more in-depth look at what’s shifting and what’s not for the month of March.
Share Your Tips and Tricks at Litmus Live 2016: Call for Speakers Now Open
TEDC brings together a huge community of people who live, breathe, and love email. Sharing your experience will help us all learn to make email better. If you’re passionate about email, have hands-on experience, or can present a unique perspective, we invite you to submit a speaking proposal.
Peek Inside Litmus Culture: 2016 Annual Team Retreat
At Litmus, we strive not just to make email better, but to make ourselves better. We pride ourselves on our culture of collaboration and creativity (we even won an award for it!), and our relentless focus on our customers (you guys!). We take immense pride in our company culture even as we grow. Peek inside one of our favorite weeks of the year and see what it's like to be a Litmus employee!
