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Litmus Live 2016: Here’s What We Learned In San Francisco

Looking for this year’s Litmus Live?

Litmus Live (formerly known as The Email Design Conference) brings the email community together to celebrate their craft and give email professionals a platform to learn, share, and grow. With sessions covering everything from marketing strategy to innovative email development techniques and production processes, you’ll take away actionable advice that will have immediate impact.

Get all the details on Litmus Live →

Well, email geeks, that’s a wrap! We just returned from the last stop of the #LitmusLive tour: San Francisco.

We spent two days geeking out in the Bay Area over all things email. Whether that was learning about designing with intent with Andrea Mignolo, mapping our customer journeys with Ros Hodgekiss, or finding our north star metric with Cathy Chang, we learned some fundamental principles of email marketing and design—and had a ball playing ping pong at our after party, too.

Couldn’t make it to San Francisco? Don’t worry! Relive the best moments with inspiring quotes and actionable takeaways from our speakers, as well as our favorite social media moments from Twitter and Instagram.

Tips Straight From The Experts

Relive The Greatest Moments

Use design to inspire & delight, even in the most mundane situations.

Find your north star metric…and follow it all the way down the funnel. Know what defines your success.

Every user is important. So delight them—what happens when you design for the highest common denominator?

Email geeks were inspired to tackle their goals!

Everybody loves their Litmus swag!

What would you do for a pillow?

Read More About Litmus Live

With two days packed with email knowledge, the conference doesn’t end when you leave the InterContinental. See what other email geeks loved and learned at Litmus Live San Francisco, Boston, and London:

San Francisco:



What was your favorite takeaway from the San Francisco Conference? Join our discussion and share the knowledge with your fellow email geeks.

Never Miss A Litmus Live Update

Of course, all good things must come to an end. But we’re already thinking about Litmus Live 2017! Save the date for #LitmusLive Boston: August 4-6 at the Westin Boston Waterfront. We’re working on our additional dates and locations for next year, too. We’d love to see you!

Don’t want to miss the coolest email event of the year? Sign up to receive updates on all things #LitmusLive!

Kayla Voigt

Kayla Voigt

Kayla Voigt is a freelance writer