We’re back with another edition of This Month in Email, your go-to series for all the latest happenings in the world of email marketing!
What happened in September? Well, a lot. So grab your coffee (or caffeinated beverage of choice) and sip on the biggest headlines shaping the email industry.
📰 News headlines
- 57% of enterprise marketers use artificial intelligence (AI) in email campaigns, according to new research from Ascend2 and RPE Origin.
- Gmail will sunset its simple HTML view in January 2024. After this date, Gmail will automatically change to its standard view.
- Also—Gmail is now rejecting unauthenticated mail, so ensure to have Domain Keys Identified Mail (DKIM) or Sender Policy Framework (SPF) set up.
- While marketers are most interested in organic social media to reach their target audiences, research shows that consumers prefer to communicate with brands via email.
- Amazon shoppers: with Prime Day around the corner, keep a keen eye on potential phishing emails from senders posing as Amazon.
- Police are investigating the source of student email hack from a junior high school in Lindale, Texas.
- A man in India was kept in jail for an extra three years because prison authorities failed to open a bail order sent as an email attachment.
- Speaking of, one misplaced letter in an email address caused the Hong Kong High Court to refuse leave to enforce an arbitral award.
- Email cyberattacks have gone way up at hospitals and health systems in 2023, reports Abnormal Security.
- DarkBeam leaks billions of email and password combinations, exposing records with user emails and passwords from previously reported and non-reported data breaches.
- Scammers can abuse security flaws in email forwarding to impersonate high-profile domains, according to researchers at the University of California San Diego.
- Fort Lauderdale, Florida made a $1.2 million payment for what they believed was a legitimate bill in an email scam.
- X (formerly Twitter) is developing an option to enable subscribers on X to share their email with a creator they follow, if they choose.
- Newsletter startup beehiiv acquires ad platform Swapstack.
🌟 In lighter news
- Mailchimp and London’s Design Museum collaborated on Email is Dead, a free interactive exhibition that examines the impact of email, opening September 28th.
- A duo from TIME magazine’s list of most influential voices in AI share why the decided to write their book on AI in the form of a newsletter.
- Scott Pilgrim fan? Michael Cera responded to an email chain 9 years late—and it had a sweet result.
✨ Community happenings
- HubSpot’s INBOUND—a conference for business, marketing, and sales leaders—took place in Boston from September 6th to 8th.
- The week after was our very own Litmus Live! Email geeks rejoiced in Boston from September 11th to 13th to learn about all things email. 🎉
- Oracle CloudWorld closed out the month in Las Vegas from September 18th to 21st.
📊 Email Client Market Share
The top 10 most popular email clients of August 2023 (source: Litmus’ Email Client Market Share) are:
- Apple: 58.00%
- Gmail: 28.78%
- Outlook: 4.20%
- Yahoo Mail: 2.74%
- Google Android: 1.56%
- Outlook.com: 0.60%
- Thunderbird: 0.24%
- Samsung Mail: 0.12%
- Web.de: 0.06%
- GMX: 0.05%
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