Free Re-Engagement Email Template
Revive your customer connections and awaken dormant customers or subscribers with the Re-Engagement Email Template.
How to use this template
- To access the template, click “Get this template” and sign in or register for a Litmus Community account.
- The template will open in Litmus Builder.
- Customize the template in our code editor or copy and paste it into your ESP.
- Update the logos, brand colors, fonts, and content to make it your own!
Start sending re-engagement emails today
The re-engagement email is a go-to tactic in your mission to reconnect with valued customers or subscribers who might have drifted away. Whether it's customers who've been MIA after a purchase or subscribers who haven't engaged on your emails lately, this email’s got your back.
What is a re-engagement email?
The re-engagement email is the perfect tactic to reconnect with subscribers or customers who have become disengaged or inactive over time. These types of emails are an essential tactic for marketers looking to revive dormant relationships, reduce email list churn, and potentially win back customers or subscribers who may have lost interest.
Who should use a re-engagement email?
A re-engagement email is beneficial for a variety of businesses that maintain email lists or have subscribers, customers, or members who may become disengaged over time, including:
E-commerce companies
Online retailers can use these emails to reconnect with customers who haven’t made a purchase in a while. You could even offer an incentive to encourage customers to shop again.
Subscription services
Businesses offering subscription-based services, such as streaming platforms, software providers, or subscription box services, can use this type of email to win back subscribers who have canceled their service.
Email marketers
Marketers with large email lists can employ re-engagement campaigns to rekindle the interest of subscribers who haven’t engaged with their emails recently, encouraging them to open, read, and interact with future email campaigns.
Nonprofits
Nonprofit organizations can utilize this template to re-engage with donors, volunteers, or members who may have become less active, reminding them of the organization’s mission and the impact of their support.
Publishers and content creators
Bloggers, news outlets, and content creators can use this template to re-engage with readers who haven’t visited their website or consumed their content in a while, offering them fresh, compelling content.
SaaS companies
Software as a Service (SaaS) providers can target inactive users or trial customers with re-engagement and win-back emails, encouraging them to explore new features or extend their subscription.
In essence, any business or organization that maintains a list of contacts, whether it’s customers, subscribers, donors, or members, and wishes to maintain and rekindle those relationships, can benefit from using the Re-Engagement Email Template to re-engage their audience and encourage renewed interest and activity.
What are the benefits of implementing a re-engagement campaign with this template?
Using a re-engagement email can help you:
Reduce churn
Re-engagement campaigns can help reduce email list churn by revitalizing inactive customers or subscribers, preventing them from unsubscribing or disengaging permanently.
Save money
Engaging existing or former customers is often more cost-effective than acquiring new customers or subscribers. By re-engaging existing contacts, businesses can maximize the value of their current email list.
Increase revenue
Reviving dormant customers or subscribers can lead to increased sales, as these individuals may make new purchases or renew subscriptions after re-engaging with the brand.
Improve data quality
Running re-engagement campaigns can help clean and maintain email lists by identifying and removing invalid or disinterested contacts, leading to a more accurate and engaged audience. Which in turn can lead to improved deliverability.
Incorporating re-engagement campaigns into your email marketing strategy is a powerful tactic for maintaining a healthy email list, maximizing ROI, and fostering lasting customer relationships.
Can I personalize the Re-Engagement Email Template?
You can use dynamic content to tailor the message based on the recipient’s previous engagement history or purchase behavior. Litmus Personalize has some great solutions for this!
This could include mentioning their last interaction or highlighting products or services related to their past engagement.
Is the Re-Engagement Email Template compatible with major email marketing platforms?
You bet! All of our email templates are built to work with any email marketing platform.
Is it optimized for different email clients and devices?
Of course! All of our templates are optimized for 100+ email clients and devices to ensure that your messages appear and function correctly across a wide range of platforms. Compatibility with various email clients (such as Gmail, Outlook, Apple Mail, and more) and devices (desktop, mobile, tablets) is crucial to maximize the reach and effectiveness of your re-engagement campaigns.
Plus, all of our templates are monitored by Litmus Email Guardian, the only solution on the market that proactively monitors emails to ensure they stay pixel-perfect and ready to perform.
However, since you customize these templates to make them your own (imagery, text, links, etc.), we recommend to test every email before you send!
Does the Re-Engagement Email Template meet email accessibility best practices?
It sure does! The Re-Engagement Email Template was designed with email accessibility best practices in mind to ensure that all recipients, including those with visual impairments, can access, understand, and take action on the content. This includes using semantic HTML for proper screen reader interpretation, providing alt text for images, and ensuring adequate color contrast for readability.
