Free Re-Engagement Email Template

The re-engagement email is the perfect tactic to reconnect with subscribers or customers who have become disengaged or inactive over time. These types of emails are an essential tactic for marketers looking to revive dormant relationships, reduce email list churn, and potentially win back customers or subscribers who may have lost interest.

A re-engagement email is beneficial for a variety of businesses that maintain email lists or have subscribers, customers, or members who may become disengaged over time, including:

E-commerce companies

Online retailers can use these emails to reconnect with customers who haven’t made a purchase in a while. You could even offer an incentive to encourage customers to shop again.

Subscription services

Businesses offering subscription-based services, such as streaming platforms, software providers, or subscription box services, can use this type of email to win back subscribers who have canceled their service.

Email marketers

Marketers with large email lists can employ re-engagement campaigns to rekindle the interest of subscribers who haven’t engaged with their emails recently, encouraging them to open, read, and interact with future email campaigns.

Nonprofits

Nonprofit organizations can utilize this template to re-engage with donors, volunteers, or members who may have become less active, reminding them of the organization’s mission and the impact of their support.

Publishers and content creators

Bloggers, news outlets, and content creators can use this template to re-engage with readers who haven’t visited their website or consumed their content in a while, offering them fresh, compelling content.

SaaS companies

Software as a Service (SaaS) providers can target inactive users or trial customers with re-engagement and win-back emails, encouraging them to explore new features or extend their subscription.

In essence, any business or organization that maintains a list of contacts, whether it’s customers, subscribers, donors, or members, and wishes to maintain and rekindle those relationships, can benefit from using the Re-Engagement Email Template to re-engage their audience and encourage renewed interest and activity.

Using a re-engagement email can help you:

Reduce churn

Re-engagement campaigns can help reduce email list churn by revitalizing inactive customers or subscribers, preventing them from unsubscribing or disengaging permanently.

Save money

Engaging existing or former customers is often more cost-effective than acquiring new customers or subscribers. By re-engaging existing contacts, businesses can maximize the value of their current email list.

Increase revenue

Reviving dormant customers or subscribers can lead to increased sales, as these individuals may make new purchases or renew subscriptions after re-engaging with the brand.

Improve data quality

Running re-engagement campaigns can help clean and maintain email lists by identifying and removing invalid or disinterested contacts, leading to a more accurate and engaged audience. Which in turn can lead to improved deliverability.

Incorporating re-engagement campaigns into your email marketing strategy is a powerful tactic for maintaining a healthy email list, maximizing ROI, and fostering lasting customer relationships.

You can use dynamic content to tailor the message based on the recipient’s previous engagement history or purchase behavior. Litmus Personalize has some great solutions for this!

This could include mentioning their last interaction or highlighting products or services related to their past engagement.

You bet! All of our email templates are built to work with any email marketing platform.

Of course! All of our templates are optimized for 100+ email clients and devices to ensure that your messages appear and function correctly across a wide range of platforms. Compatibility with various email clients (such as Gmail, Outlook, Apple Mail, and more) and devices (desktop, mobile, tablets) is crucial to maximize the reach and effectiveness of your re-engagement campaigns.

Plus, all of our templates are monitored by Litmus Email Guardian, the only solution on the market that proactively monitors emails to ensure they stay pixel-perfect and ready to perform.

However, since you customize these templates to make them your own (imagery, text, links, etc.), we recommend to test every email before you send!

It sure does! The Re-Engagement Email Template was designed with email accessibility best practices in mind to ensure that all recipients, including those with visual impairments, can access, understand, and take action on the content. This includes using semantic HTML for proper screen reader interpretation, providing alt text for images, and ensuring adequate color contrast for readability.