“Focusing more on personalization and dynamic content” was the #1 email design trend for 2019 as voted by 200+ email marketers. It’s a top priority, so let’s dive into how to do it, how to do it well, and hear from the experts.

This session will start with best practices on dynamic content for beginner, intermediate, and advanced email marketers. Then, we’ll hear from Corrina Cohen from Caleres and Karin Holmgren from Pitney Bowes on how they’re successfully adding dynamic content and personalization into their email programs and how they plan to evolve it in the coming year. Dynamic Content is relevant across verticals and industries! We’ll wrap with a panel discussion and Q&A from the audience. If personalization and dynamic content are in your priorities for this year, this session is for you!

Meet Your Presenters
Corrina Cohen
Corrina Cohen Salesforce Marketing Cloud Platform Developer, Caleres
Karin Holmgren
Karin Holmgren Sr. Manager, Global Marketing Operations, Pitney Bowes