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In this episode of Delivering, host Jason Rodriguez talks to longtime email marketers Jen Capstraw about her road to founding Women of Email, the struggles and opportunities of women in email, and how we can all work together to support women in the wider email industry and community.
In this episode of Delivering, host Jason Rodriguez looks at a recent panel on the future of marketing, digging into insights from marketing leaders from Litmus, Salesforce, and Epsilon, and discussing why getting good at collaboration will be increasingly important for marketers to be successful.
In this episode of Delivering, Litmus’ Jason Rodriguez and Lily Worth discuss the role of inspiration in email marketing by looking at where marketers can find inspiration, how to incorporate it without ripping people off, and some of the most inspirational trends from the past few years.
The many ways emails can break, what that means for the subscriber experience, and how to prevent mistakes in your own email campaigns.
In this episode of Delivering, host Jason Rodriguez talks through the many ways email marketers can build trust with subscribers and why trust is the foundation of any good relationship in marketing.
In this episode of Delivering, host Jason Rodriguez chats with Kimberly Coburn about copywriting in email, homesteading and self-reliance, and her recent Email Spirit Award win as part of Litmus Live 2020.
Jason Rodriguez interviews AutoNation’s Shazad Beharry—winner of the Litmus Email First Excellence Award—about how AutoNation prioritizes email in their omnichannel efforts while taking the lessons learned from email to other channels
In this episode of Delivering, host Jason Rodriguez interviews Oracle’s Wade Hobbs about what we can—and should—measure in email, how that informs strategy, and what the future holds for email marketers.
In this episode of Delivering, host Jason Rodriguez revisits a past episode in light of recent news. Google’s recent announcements around AMP for Email means every email marketer should be revisiting the question, “Should we embrace AMP for Email?”
In this episode of Delivering, host Jason Rodriguez sits down with Oracle’s Jason Witt to talk about the critical partnership between creative and development teams and how better communication and organic workflows can drive innovation in email marketing. Episode Transcript Jason Rodriguez: Welcome to Delivering: a podcast by the email…
In this episode of Delivering, host Jason Rodriguez interviews one of his friends, Caitlin Smith, about how she uses email both as an elementary school teacher and your average email user. Listen to learn what subject lines get Caitlin to open, why personalization is important, and how much she uses…
In this episode of Delivering, Kevin Tyler—Insights Director at the UCLA School of Nursing—shares his insights into how—and why—marketers need to prioritize inclusion in their goals, strategies, content, and more.