Black-Friday-Guide-LP-Header (1)

Black Friday Email Strategies to Drive Engagement and Revenue

Learn how to craft the perfect email call-to-action with tips on copy, design, and more.

Read more

Foundations of Email Deliverability

Learn email deliverability best practices and the fundamental principles to ensure your emails land in the inbox—and never spam. Discover how to navigate email deliverability with ease in just four, quick-to-digest lessons.

Read more

The Email Personalization Handbook: Tips, Tools, and Examples

Discover how to craft memorable subscriber experiences with email personalization in this four-part guide. Tap into the power of dynamic content, product feeds, and content automation to deliver brand experiences that resonate with subscribers through email.

Read more

Guide to Calls-To-Action (CTAs) in Email Marketing

Learn how to craft the perfect email call-to-action with tips on copy, design, and more.

Read more

Guide to Live Polls and Social Proof in Email

Learn how to craft the perfect email call-to-action with tips on copy, design, and more.

Read more

The State of Email Trends Report

Discover the most popular email trends that email marketers are using—and which ones are actually effective.

Read more

Segmentation and Personalization: A Unified Path to Better Brand Experience

Combine segmentation with personalization to lift engagement, inbox placement, and brand experience.

Read more

How Can AI Simplify the Email Workflow?

See how AI and Litmus help every stage of email marketing—from content creation to approvals—so you can work faster and boost ROI.

Read more

Why Your Best Marketing Channel Is Driving Customers Away

Litmus surveyed 1,000 consumers about their email preferences, with an emphasis on retailer emails. Check out the results.

Read more

Litmus logo and Salesforce logo on top of a blue background

Salesforce Marketing Cloud + Litmus: A Guide to Success

Learn how Litmus integrates with Salesforce Marketing Cloud to streamline email testing, improve workflows, and enhance campaign performance.

Read more

7 Common Deliverability Myths That Could Be Holding You Back

Think deliverability is just about spam filters? Decode deliverability myths and learn how Litmus and Everest help you improve inbox placement.

Read more

What We’re Looking Forward to at Salesforce Connections

Salesforce Connections is one of our favorite events to chat with our customers, learn from the great sessions, and even speak at. Check out our favorite things about the event.

Read more

Email Deliverability Audit: How to Troubleshoot and Fix Your Email Delivery Issues

Troubleshoot your deliverability issues with an email deliverability audit. Learn how in just 6 steps—and get your emails out of spam and into the inbox.

Read more

Email Marketer’s Guide to Coding for Accessibility

Make your emails accessible to all! Learn coding best practices for email accessibility like semantic HTML, Dark Mode, and screen reader-friendly design.

Read more

A New Chapter for Litmus: Joining the Validity Family

This acquisition brings together two companies that share a common goal: helping marketers deliver outstanding digital experiences.

Read more

Spam and Deliverability Knowledge Center

This is your email deliverability knowledge center to help you understand everything there is to know about spam and deliverability.

Your source for Apple’s Mail Privacy Protection

This is your official knowledge center for all things on Apple’s Mail Privacy Protection, filled with resources to help you navigate the challenges of email privacy.

Dark Mode Central

Everything you need to know about dark mode email best practices in our resource hub – from dark mode guides to code and FAQs, we’ve got you covered.