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State of Email 2016: Webinar Recording + Q&A

In this webinar, we share the most interesting and actionable insights from our 2016 State of Email research series, which was based on a survey of more than 900 marketers. The advice covers email design, production, mistakes, agencies, and industry salaries.

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State of Email Report: 5 Tips to Build Better Email in 2017 [eBook]

As an email designer, it’s your job to build the best subscriber experience, both in form and in function. This means optimizing for an email world that is constantly evolving. It’s crucial to stay on top of the latest updates in the email world, especially when those changes—like new apps and updates to HTML and CSS support—can affect your carefully designed campaigns. Stay up to date with the 2017 State of Email Report, designed to help you build better email in 2017.

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2016 State of Email Agencies [Infographic]

Beyond demonstrating the important role that email agencies play in our industry, our 2016 State of Email Agencies infographic highlights how their email production process differs from that of brand marketers.

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State of Email Report: How to Build Successful Email Programs in 2017 [eBook]

Email marketing can be a finicky beast, with the industry landscape shifting without warning. The past year saw the launch of a new version of Apple’s mobile operating system (iOS 10), acquisitions by Verizon and Microsoft, and the introduction of new privacy regulations around the world—to name just a few of the issues impacting email marketers today. With the State of Email 2017 report, we give you the trends, innovations, and data you need to build successful email marketing programs in 2017.

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2016 State of Email Report: The Email Marketer’s Guide to Creating Successful Campaigns

Between the introduction of new email apps and deliverability updates, email marketing has never presented more challenges—or opportunities. As an email marketer focused on success, it’s crucial to stay on top of every new development. In our 2016 State of Email Report, we analyze the biggest email developments and provide tons of actionable tips and advice to keep you on top of your game.

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The State of Email 2017: Webinar Recording + Q&A

In this webinar, we share our findings and advice from the 2017 State of Email report so you can arm yourself and your team with knowledge to navigate these changes and build email campaigns that surprise, delight, and ultimately, convert.

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State of Email Marketing Mistakes [Infographic]

Half of marketers haven’t sent an apology or correction email in the past 12 months. But that doesn’t mean they’re not making email marketing mistakes. It means they’re not aware of those mistakes. In this infographic, we explore this issue and offer seven tips on how you can improve your visibility of email marketing mistakes.

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2017 State of Email Workflows: How Marketers Plan, Build, Approve, & Send Emails [eBook]

Creating a high-performing email takes time and the right resources. Your email workflow is an expression of the investment you make in every email—and is itself a predictor of email program success. Based on our State of Email Survey of more than 3,500 marketers, our second annual State of Email Workflows report takes a detailed look at every stage of email creation—from planning and creation to quality assurance and sending.

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2018 State of Email Workflows: How Marketers Plan, Build, Approve, & Send Emails

Based on our State of Email Survey of nearly 3,000 marketers, our third annual State of Email Workflows report takes a detailed look at every stage of email creation—from planning and building to quality assurance and sending. The free 47-page report contains over 35 charts providing data-based evidence of current practices and trends in email workflows.

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The Best of the 2017 State of Email Survey Research Series

More than 3,500 marketers responded to Litmus’ 2017 State of Email Survey, which asked about all aspects of the email marketing program and powered a year-long series of reports, including the State of Email Workflows, State of Email Deliverability, and State of Email Creative. Here are the most interesting and actionable insights from those three reports.

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